Senior Product Analyst

Sr. Product Analyst, Commerce 

As a Product Analyst, you are a member of a global team of data-driven influencers, setting the standard for how data and analytics is used at HubSpot, and inspiring our product teams to action.

Product and Engineering use multiple sources of data (user event data, NPS, and transactional data, etc) to discover what is going well for our customers, where we can improve, and what to build next.  Product Analysts -- individuals with high data literacy, intellectual curiosity, and communication skills -- are at the center of these analyses and decisions; we work side-by-side with Product Management, User Experience, and Engineering leadership to inform and build better solutions for our customers.

In this role, while you operate with a high degree of autonomy, you benefit from the support of the Product Analytics community -- sharing ideas, debating approaches, and receiving feedback to deliver more effective analyses and develop in your career.

General responsibilities:

• Be a driving influencer on the use and application of analysis; deliver what’s needed, and show what’s possible

• Partner with product stakeholders to understand your team’s data and business needs; become an expert in translating these needs into specific analyses with actionable insights

• Conduct quantitative analysis of user behavior to uncover issues or opportunities to improve the our customers’ experience

• Inform the design and analyze the outcomes of in-app tests and A/B experiments

• Collaborate across UX, Engineering and other business functions to infuse strategic, open-ended research with quantitative insights driven by user event data 

• Build key reports, dashboards, and analytical models to monitor the performance of our customer acquisition & adoption experience flows

• Communicate insights to your stakeholders with a data-driven point of view and plan for action

Examples of common projects:

• Define (or redefine) leading indicators of success for your team. Serve as the expert for these metrics by understanding how data collection is instrumented in the product, how it flows through our ETL pipeline and is aggregated, and how metrics are defined in our analytics platform.  Construct the core dashboards, visualizations and analyses to help stakeholders monitor product health and make better decisions

• Perform ad hoc analyses into user behavior to inform specific, near-term experiment designs or product decisions or longer term product strategy

• Deconstruct existing customer journey to identify sources of drop-off, delays or poor experience in order to inform areas for improved design, instrumentation or experimentation

• Partner with engineering and other internal operations teams to enable a high level of data integrity, consistency and clarity across cross multiple internal databases and reporting systems

• Be a voice within your teams to educate, elevate and advocate for the continual value of leveraging analytics to inform decision making

From our Product and Engineering Blog: How HubSpot’s product analysts transform the customer experience

Minimum Qualifications:

• Academic or professional experience with a heavy quantitative, analytical focus

• Practical experience in a business environment influencing decision making with data 

• Experience working with large datasets; particularly data mining, manipulation and exploration

• Ability to write performant, complex SQL queries combining multiple sources of data

• Comfortability with data analytics and statistical tools such as R or Python

• Confidence using a variety of analytical  and statistical techniques

• Experience designing and implementing A/B tests, and analyzing user experience

• Passionate about the role of data in helping solve complex questions

• Excellent communication, storytelling, and collaboration skills

Above and Beyond Qualifications:

• Knowledge of analytical development tools such as Amplitude, Looker, Git and dbt

• Demonstrated passion for building products that delight customers and drive their success

• Experience working with, or strong understanding of Product Led Growth customer acquisition and/or activation strategies

Cash compensation range: $125,000- $155,000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.