Senior Marketing Data Analyst
An overview of this role
As a Senior Marketing Analyst on GitLab's Marketing Analytics team, you'll play a central role in building GitLab's Product Led Growth analytics from the ground up. As GitLab stands up our PLG motion, you'll help establish the reporting frameworks that inform our go-to-market strategy. Working in Snowflake, Tableau, Google Analytics, and Salesforce, you'll collaborate with marketing leaders, Product Data Team, and executive stakeholders to answer critical business questions during this transformation. You'll also help refine our Marketing Analytics handbook and core data infrastructure to document our strategy, processes, and operations are easy to understand and act on in our all-remote, values-driven environment.
What you’ll do
Build end-to-end funnel analysis connecting website visits to CRM data and to product usage, establishing new data pipelines where gaps exist.
Analyze complex data sets in Snowflake and other sources using SQL and dbt to uncover insights that inform Product Led Growth and web marketing strategies.
Develop and maintain Tableau dashboards and reports that provide clear, consistent marketing metrics and a strong user experience for stakeholders.
Collaborate with Marketing leadership to scope and deliver ad-hoc analyses, such as identifying high-performing web pages, optimizing the marketing website, and diagnosing funnel performance.
Partner with teams using Google Analytics, Google Tag Manager, Salesforce, and Marketo to ensure data quality, alignment on definitions, and end-to-end visibility across the marketing funnel.
Present findings and recommendations to marketing stakeholders and executive leadership in a clear, compelling way that supports data-driven decisions.
Collaborate with marketing operations on lifecycle campaigns, tracking email engagement into product activation.
Contribute to Marketing Analytics infrastructure including data model improvements and handbook documentation.
What you’ll bring
Strong analytical skills with the ability to frame ambiguous business questions, structure analysis, and translate findings into clear recommendations for marketing stakeholders.
Proficiency in SQL, Tableau (or similar), and Snowflake to build, maintain, and optimize scalable marketing reporting and dashboards.
Experience building and interpreting Product Led Growth (PLG) metrics and funnels and collaborating with marketing operations to build and scale PLG campaigns in a B2B or large B2C environment.
Deep understanding of Google Analytics, Google Tag Manager, and web analytics data to evaluate site performance and suggest optimizations.
Familiarity working with Salesforce and Marketo data and reporting to connect marketing activities to pipeline and revenue outcomes.
Ability to communicate complex analyses in a clear, concise way through presentations, written narratives, and data visualizations for both technical and non-technical audiences.
Comfort working in an all-remote, asynchronous environment, including breaking work into short delivery milestones and using Agile practices.
Alignment with GitLab’s values and openness to applying transferable skills from related analytics, marketing operations, or business intelligence roles.
Experience building DBT models and using Python for complex data analysis is helpful but not required.
About the team
The Marketing Analytics team is a centralized, cross-functional partner to the broader Marketing organization, responsible for turning data from sources like Snowflake, Google Analytics, Salesforce, and Marketo into actionable insights and self-service reporting. You'll join a fully remote, globally distributed team that collaborates asynchronously to define shared marketing metrics and build Tableau dashboards. We document our strategy and processes in the Marketing Analytics handbook so stakeholders can understand and use data independently. The team is currently focused on scaling Product Led Growth and web analytics reporting, improving data consistency and quality, and helping marketing leaders clearly understand and communicate the impact of their programs.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$94,000—$201,600 USD
About the job
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Senior Marketing Data Analyst
An overview of this role
As a Senior Marketing Analyst on GitLab's Marketing Analytics team, you'll play a central role in building GitLab's Product Led Growth analytics from the ground up. As GitLab stands up our PLG motion, you'll help establish the reporting frameworks that inform our go-to-market strategy. Working in Snowflake, Tableau, Google Analytics, and Salesforce, you'll collaborate with marketing leaders, Product Data Team, and executive stakeholders to answer critical business questions during this transformation. You'll also help refine our Marketing Analytics handbook and core data infrastructure to document our strategy, processes, and operations are easy to understand and act on in our all-remote, values-driven environment.
What you’ll do
Build end-to-end funnel analysis connecting website visits to CRM data and to product usage, establishing new data pipelines where gaps exist.
Analyze complex data sets in Snowflake and other sources using SQL and dbt to uncover insights that inform Product Led Growth and web marketing strategies.
Develop and maintain Tableau dashboards and reports that provide clear, consistent marketing metrics and a strong user experience for stakeholders.
Collaborate with Marketing leadership to scope and deliver ad-hoc analyses, such as identifying high-performing web pages, optimizing the marketing website, and diagnosing funnel performance.
Partner with teams using Google Analytics, Google Tag Manager, Salesforce, and Marketo to ensure data quality, alignment on definitions, and end-to-end visibility across the marketing funnel.
Present findings and recommendations to marketing stakeholders and executive leadership in a clear, compelling way that supports data-driven decisions.
Collaborate with marketing operations on lifecycle campaigns, tracking email engagement into product activation.
Contribute to Marketing Analytics infrastructure including data model improvements and handbook documentation.
What you’ll bring
Strong analytical skills with the ability to frame ambiguous business questions, structure analysis, and translate findings into clear recommendations for marketing stakeholders.
Proficiency in SQL, Tableau (or similar), and Snowflake to build, maintain, and optimize scalable marketing reporting and dashboards.
Experience building and interpreting Product Led Growth (PLG) metrics and funnels and collaborating with marketing operations to build and scale PLG campaigns in a B2B or large B2C environment.
Deep understanding of Google Analytics, Google Tag Manager, and web analytics data to evaluate site performance and suggest optimizations.
Familiarity working with Salesforce and Marketo data and reporting to connect marketing activities to pipeline and revenue outcomes.
Ability to communicate complex analyses in a clear, concise way through presentations, written narratives, and data visualizations for both technical and non-technical audiences.
Comfort working in an all-remote, asynchronous environment, including breaking work into short delivery milestones and using Agile practices.
Alignment with GitLab’s values and openness to applying transferable skills from related analytics, marketing operations, or business intelligence roles.
Experience building DBT models and using Python for complex data analysis is helpful but not required.
About the team
The Marketing Analytics team is a centralized, cross-functional partner to the broader Marketing organization, responsible for turning data from sources like Snowflake, Google Analytics, Salesforce, and Marketo into actionable insights and self-service reporting. You'll join a fully remote, globally distributed team that collaborates asynchronously to define shared marketing metrics and build Tableau dashboards. We document our strategy and processes in the Marketing Analytics handbook so stakeholders can understand and use data independently. The team is currently focused on scaling Product Led Growth and web analytics reporting, improving data consistency and quality, and helping marketing leaders clearly understand and communicate the impact of their programs.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$94,000—$201,600 USD