Senior Lifecycle Marketing Manager

At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.

The MyFitnessPal team is seeking a Senior Lifecycle Marketing Manager responsible for achieving our growth goals for company KPIs on engagement,  resurrections / win-backs, conversion to premium and retention. This is a high visibility role and will be responsible for coming up with strategy, quick win ideas, flawless execution, regular reporting, incrementally assessments and consistent optimization of multiple campaigns targeting multiple business KPIs.

What you’ll be doing:

At MyFitnessPal, we believe Lifecycle can drive enormous business growth, and are looking for someone who can help with just that. This data driven, customer focused individual will leverage channels such as email, push, inbox notifications, content cards and in-app messaging to unlock business value and growth. This is a cross functional role that works closely with Product, Creative, Engineering, Analytics, Brand, Product Marketing, and Content teams to develop and execute great campaigns and GTMs. 

The ideal candidate has a great grasp of Lifecycle channels and understands how to effectively use them to grow the business. You are great at  math/reporting/ A/B testing AND also have a great customer intuition on creatives and campaigns that will help drive business value. You are great at leveraging Braze and know the technicalities of campaign automation. You are a rockstar LCM marketer who has used Lifecycle marketing to grow the business and you know how to prove and communicate that business value leveraging math and great presentation and storytelling skills.

• Own the development of strategy and roadmap for achieving business goals on engagement, resurrections / winbacks, conversion to premium and retention in close collaboration with the Director of LCM

• Launch quick win experiments in the short term to unlock business value and communicate those wins by high quality reporting and data analytics

• Partner with product and engineering teams on data and tech enablement for personalization, segmentation and targeting

• Leverage a multi channel approach to achieving your business KPIs

• Develop segmentation and targeting strategies for marketing campaigns and LCM flows

• Develop robust reporting processes for a daily, weekly, monthly and quarterly cadence for your own optimizations as well as communication with the broader org including the executive leadership team

• Collaborate cross functionally between Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to develop great campaigns and GTMs, and ensure business needs are met

• Create a scalable playbook and capture learnings to continually drive incremental improvement in processes, operations, and metrics

• Monitor industry trends and lead experimentation with new channels and creatives

• Automate workflows for scale

Qualifications to be successful in this role:

• 8-10 years of experience in lifecycle marketing leveraging segmentation and targeting. Mobile app lifecycle experience a must

• Hands-on experience of executing campaigns in Braze a must. You are a Braze rockstar. 

• Proven experience in leveraging lifecycle marketing and experimentation to meet business objectives. 

• Advanced math and analytical skills. You have no problem analyzing data, understanding and running A/B experiments, discussing p-values, and using data to positively impact business outcomes at scale

• Excellent customer intuition to develop great assets across channels 

• Effective communication skills  across the organization (from engineering to ELT) leveraging a blend of math and storytelling skills sharing the results and learnings of your campaigns or get work done with other teams

• Experience and understanding of reporting platforms such as Amplitude, Looker, Tableau, Google Analytics 

• Strong collaboration and interpersonal skills

• Experience with subscription app marketing is a plus

• Travel Requirement: Approximately 10% travel will be required for this position

• Job Location: Austin, TX  or San Francisco preferred but open to remote

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities and perspectives to apply.

The reasonably estimated salary for this role at MyFitnessPal ranges from $150,000 - $170,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.