How you’ll have an impact at Paula’s Choice:

At Paula’s Choice, we’re on a mission to transform the way people discover, shop, and experience skincare online. We’re searching for a Senior Director of Product Management to lead our global eCommerce, personalization, and guided commerce initiatives. This senior leader will own the product vision, strategy, and roadmap for delivering best-in-class digital shopping experiences that drive revenue, retention, and loyalty across DTC and omnichannel platforms.

This role will lead a team of product managers and partners cross-functionally with UX, Engineering, CRM, Data Science, and Marketing to bring innovation to life. From AI-powered personalization and diagnostic tools to seamless guided shopping journeys, you will create experiences that make every customer interaction feel uniquely tailored and high-value.

You’ll shape the future of a prestige beauty brand at a pivotal moment of global digital transformation.

As Senior Director of Product Management, a typical day might include a mix of the following:

• Own the Product Strategy & Roadmap: Define and execute the multi-year product strategy for Paula’s Choice global eCommerce platform, personalization, and guided commerce experiences.

• Champion Personalization: Drive adoption of AI-driven product recommendations, diagnostics, and customized routines that increase conversion, AOV, and lifetime value.

• Build Guided Commerce: Develop intuitive shopping tools (quizzes, consultations, membership integrations, routine builders) that simplify decision-making and elevate the customer journey.

• Lead & Inspire Teams: Manage, coach, and scale a high-performing team of product managers and cross-functional pods, ensuring agile ways of working and a culture of innovation.

• Cross-Functional Leadership: Partner with global stakeholders in Marketing, CRM, Engineering, Creative; Retail to deliver connected, customer-first experiences across DTC, Amazon, and Sephora.

• Measure What Matters: Establish success metrics, oversee experimentation frameworks, and use data to inform decisions and demonstrate ROI of product investments.

• Future-Proof Our Experiences: Stay ahead of trends in personalization, AI, and guided commerce to identify opportunities for differentiation and long-term competitive advantage.

The Details: 

• Location: We are based in Seattle, WA. While we prefer local candidates, we are flexible on location

• Hours: Typical business hours, flexibility required

• Physical requirements: Ability to handle both long periods of sitting and long periods of screen time

• Travel requirements: Up to 25% 

What you’ll bring to the table:

• 10+ years of progressive product management experience in eCommerce, with at least 5 years in a leadership role.

• Deep expertise in digital product strategy, personalization platforms (e.g., CDPs, recommendation engines), and guided commerce.

• Proven track record of launching scalable, customer-facing products that drive measurable revenue and retention impact.

• Experience managing and mentoring product teams in agile environments.

• Strong technical fluency; able to translate business needs into requirements for engineering and data science.

• Analytical mindset with experience in A/B testing, KPI development, and incrementality testing.

• Excellent communication, executive presence, and stakeholder management skills.

What can help you really stand out:

• Experience with global eCommerce platforms such as Shopify Plus, SFCC, or similar.

• Hands-on knowledge of AI/ML applications in personalization, guided commerce, or loyalty ecosystems.

• Background in beauty, skincare, or CPG industries.

• Strong understanding of omnichannel commerce and marketplace dynamics (Amazon, Sephora.com, etc.).

Approximate Salary Range Based on Experience and Location:

$215,000 - $225,000 USD/annually

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