Paula's Choice Skincare

Paula’s Choice Skincare is a global skincare company dedicated to developing science-backed products that help people achieve healthier skin through effective, evidence-based formulations. Founded in Seattle in 1995, the company has built a reputation for combining scientific research, ingredient transparency, and consumer education to deliver skincare solutions free from misleading claims and unnecessary marketing gimmicks.

Its extensive portfolio includes cleansers, exfoliants, moisturizers, serums, sunscreens, and targeted treatment products designed to address a wide range of skin types and concerns. With a strong direct-to-consumer business powered by its global e-commerce platform, Paula’s Choice delivers personalized skincare solutions while empowering customers with educational resources to make informed decisions about their skincare routines.

As part of Unilever Prestige since 2021, Paula’s Choice continues to expand its global presence while remaining committed to innovation, inclusivity, and scientific integrity. Guided by a culture that values diversity, collaboration, and continuous growth, the company is dedicated to helping consumers achieve healthier skin through trusted, research-driven skincare products.