Gather, document, and validate business requirements through detailed user stories, acceptance criteria, process flows, and system wireframes. Master the operational and customer data processes that power the business, becoming a trusted advisor to guide teams through requirements and solution design. Serve as the primary Sales Performance Management expert, with deep hands-on experience in Sales Cloud and enterprise additions like Revenue Intelligence, Sales Engagement (formerly High Velocity Sales), Sales Planning, Sales Program, and related tools. Lead sales acceleration initiatives: work with internal and external teams to understand goals, tie them to system best practices, and orchestrate high-value implementations of tools that reps actually use. Work cross-functionally with Marketing to ensure sales solutions support campaign attribution, lead management, and funnel optimization - helping keep the sales pipeline filled and ensuring marketing efforts are accurately reflected in deal outcomes. Design and optimize deal management, quoting, approvals, and forecasting capabilities that support both software sellers and professional services sellers/implementers. Provide strategic guidance and problem-solving support to stakeholders, advising on system best practices across Salesforce and commonly integrated sales tools. Independently research and recommend scalable solutions, balancing speed, impact, and long-term maintainability. Report on success metrics of past initiatives to inform the business value of new projects. Collaborate cross-functionally with Admins, Developers, Analysts, and business teams to design, test, and deploy Salesforce solutions following best practices. Experience with Salesforce Flow (automation), Apex (custom development), and Lightning App Builder. Familiarity with Clari or similar forecasting tools. Experience with sales enablement platforms and integrations (e.g., Outreach, SalesLoft, Gong). Understanding of SaaS migration processes and customer lifecycle management.