Retention Marketing Automation Specialist

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over 12M+ customers and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We are building technology and an AI-driven marketing platform to lead the AI marketing transformation—driving innovation, incremental growth, creative intelligence, and smarter budget allocation. Our platform empowers teams to make data-driven decisions, accelerate experimentation, and unlock the next era of performance and creativity.

Why Trafilea

• We build and scale our own globally loved DTC brands.

• We invest in AI and automation like few others in e-commerce.

• We test fast, grow fast, and help you do the same.

• Be part of a dynamic, diverse, and talented global team.

• 100% Remote, USD competitive salary, paid time off, and more.

We are looking for a Retention Marketing Automation Specialist to design, implement, and scale lifecycle marketing automations across multiple channels including Email, SMS, WhatsApp, and Push notifications.

This is a highly hands-on role for someone who enjoys working at the intersection of marketing, automation, and technology. You will collaborate with cross-functional teams, including Retention, Martech, Data, and Engineering, to build scalable automation frameworks, improve campaign performance, and enable the team to manage lifecycle campaigns independently.

Our current focus is on email automation and HTML optimization, so we are looking for someone comfortable working with templating, automation platforms, and data-driven marketing strategies.

What you´ll do

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push.

• Build and maintain automated customer journeys such as welcome flows, cart abandonment, and win-back campaigns.

• Develop a scalable automation framework that can be reused across brands and programs.

Email Development & Template Optimization

• Map and standardize existing email templates and HTML structures.

• Build new HTML email templates and optimize current ones.

• Ensure templates are responsive, scalable, and aligned with performance best practices.

Data & Personalization

• Work with Data, BI, and Engineering teams to ensure accurate data integrations.

• Identify and leverage customer attributes and segmentation data to improve targeting and personalization.

• Implement dynamic content and personalization strategies.

Performance Optimization

• Lead A/B testing initiatives across lifecycle campaigns.

• Monitor performance metrics and continuously improve deliverability, engagement, and conversion rates.

• Build or enhance dashboards to track automation performance and campaign results.

Documentation & Enablement

• Document automation processes and campaign frameworks.

• Train and enable the team to independently build and manage automation flows.

• Create internal best practices for lifecycle marketing automation.

  What we’re looking for

  • Experience working with CRM and marketing automation platforms in eCommerce environments.

  • Strong HTML and CSS skills for email templating.

  • Hands-on experience designing and managing automated lifecycle campaigns.

  • Experience with customer segmentation and personalization strategies.

  • Ability to collaborate cross-functionally with marketing, data, and engineering teams.

  • Experience working in data-driven marketing environments.

  Preferred Qualifications

  • Experience with Klaviyo, Insider, or Attentive.

  • Familiarity with Segment.io or similar customer data platforms.

  • Knowledge of JavaScript.

  • Experience with SMS marketing platforms.

  • Experience working in eCommerce companies.