Principal Revenue Marketing Manager

The Principal Revenue Marketing Manager is tasked with planning and executing programs to drive new and existing business growth across marketing and sales channels, and collaborating closely with the automation team to accelerate pipeline generation. This role will require someone who can define processes while driving programs to scale outbound sales efforts. You will partner with marketing, sales, data analysts, and sales strategy to define world-class strategies and programs to engage our prospects and customers and seed expansion across our product portfolio. 

In this role, you will be a key contributor to rapidly growing reach, engagement, pipeline, revenue, and retention, impacting marketing and sales organizations. Your goal will be to increase deal creation to identify the best way to drive impact, clearly articulate successes and failures, and scale programs globally.

The ideal candidate understands sales cycles and prospecting campaigns, excels at relationship-building, and knows about organization and simplifying processes.

Responsibilities

• Plan and execute programs to drive growth across marketing campaigns and sales teams that accelerate new user growth and current user adoption

• Partner closely with internal marketing, sales, customer success, operations, and enablement stakeholders to drive key initiatives and ensure timely delivery and execution of Pipeline Programs

• Identify and create content and program development, including sales-led events, across the user lifecycle

• Identify and run prospecting marketing plays across Target Accounts, ABM, Industry, and Competitive verticals 

• Define key sales stakeholders and develop a process for buy-in and expectation setting during planning stages, create calendars with clear deliverables for teams to ensure campaign success, communication frequency, and capture feedback

• Analyze and identify key prospect and customer pain points, buying patterns, and business opportunities and maintain a sharp awareness of the competitor landscape

• Collaborate with other marketing teams to drive improvements in sales enablement, content in email nurture strategy, content and data

• Drive a consistent process to build and optimize in HubSpot CRM to deliver leads, views, comms/messaging for key business stakeholders in marketing, sales, and customer success

• Forecast, measure, and report on the performance of campaigns

• Program manage day-to-day tasks to ensure seamless execution

Preferred Qualifications

• 8+ years of high-tech sales or marketing experience, preferably in a field-facing role

• A track record of creating a standard of excellence in process and support by working with internal Marketing, Analytics, and Sales stakeholders 

• A clear understanding of sales processes and prospecting needs

• Strong project management skills and an ability to develop and deliver programs within a high-velocity, shifting environment

• Ability to engage senior Sales leaders in relevant conversations

• Strong knowledge and confidence in HubSpot, Looker, and ZoomInfo

• Demonstrates resilience and composure when faced with challenging situations

• Excellent verbal and written communication skills are necessary, as well as the ability to communicate with team members at varying levels, conceptually and tactically

• Ability to work independently against tight deadlines in a fast-paced, changing environment, keeping a sharp eye on detail and accuracy

• Experience in the packaging and delivery of net new and install base demand programs to sales teams, including innovative and creative approaches to marketing to, through, and for sales stakeholders (from AEs to Senior Sales Directors)

• Must be a self-starter, highly motivated, able to “turn on a dime,” and think through problems to develop innovative solutions

• Experience working with globally distributed and international teams

• Sales development and enablement experience is a plus

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Cash compensation range: 112000-168000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.