Principal Product Manager
Apply for this position → Go ad-free with PremiumActive Intelligence is already live—autonomous agents serving 180,000+ businesses, with real traction and a roadmap that gets more ambitious with every release. As our next Principal Product Manager - AI Context & Reasoning, you won't just be managing feature backlogs—you'll be at the forefront of our autonomous marketing vision, accelerating the foundational layer that makes all of it smarter. This is a principal-level IC role focused on two highly connected, deeply leveraged problem spaces: the context intelligence layer that gives Active Intelligence its depth, and the deep reasoning agent that turns that depth into marketing insight no other platform can deliver.
Working alongside our Head of Applied AI, Head of Active Intelligence Engineering, and a core team of product leaders, you will architect the critical loops where deeper context produces more powerful reasoning. We ship fast, iterate in days not quarters, and expect product managers to own outcomes end-to-end—from prototype to production to in-market adoption. This isn't about having scope handed to you; it's about defining the future of AI product craft and seeing your contributions directly shape our company's trajectory.
On a typical day, you might:
- Build and mature the Context Layer by defining the structured intelligence architecture that gives Active Intelligence a deep understanding of each customer's goals, brand, and audience behavior.
- Architect the Deep Reasoning Agent using frontier model capabilities (extended thinking, multi-step research) to deliver deep analytical insights that make static reporting obsolete.
- Connect the product flywheel to ensure a continuous loop where richer context drives more powerful reasoning, fueling deeper user engagement.
- Design robust evaluation frameworks, golden sets, and quality rubrics to rigorously grade agent outputs and establish the bar for true 'marketing-grade intelligence'.
- Operate as a technically credible builder, prototyping directly with frontier models and testing prompt architectures as a peer to our applied AI and ML engineers.
- Collaborate cross-functionally across data/ML teams, the agent platform, and the broader product organization to move people and align goals without relying on positional authority.
- Drive continuous improvement in model behavior and data structures, balancing technical elegance with ultimate customer value.
- Significant product management experience with a track record of building and scaling AI/ML-powered products in production, moving far beyond mere proofs of concept.
- Direct production experience with frontier AI models and agentic architectures, knowing firsthand what fails in production versus what works in a demo.
- A proven technical foundation in shaping data platforms, context systems, or structured intelligence layers, with the ability to engage deeply on system architecture and data models.
- An eval-driven quality mindset, having successfully designed evaluation frameworks and feedback loops that separate 'demo-ware' from highly reliable production intelligence.
- First-principles thinking and a history of defining new product categories in highly ambiguous domains where no playbook exists.
- An ownership mentality driven by founder-level autonomy—someone who builds prototypes, identifies gaps, and ships end-to-end solutions without waiting for permission.
- Prior experience in Marketing Technology (MarTech) or customer engagement platforms, bringing deeply formed opinions about what marketers actually need.
About ActiveCampaign:
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
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Principal Product Manager
Active Intelligence is already live—autonomous agents serving 180,000+ businesses, with real traction and a roadmap that gets more ambitious with every release. As our next Principal Product Manager - AI Context & Reasoning, you won't just be managing feature backlogs—you'll be at the forefront of our autonomous marketing vision, accelerating the foundational layer that makes all of it smarter. This is a principal-level IC role focused on two highly connected, deeply leveraged problem spaces: the context intelligence layer that gives Active Intelligence its depth, and the deep reasoning agent that turns that depth into marketing insight no other platform can deliver.
Working alongside our Head of Applied AI, Head of Active Intelligence Engineering, and a core team of product leaders, you will architect the critical loops where deeper context produces more powerful reasoning. We ship fast, iterate in days not quarters, and expect product managers to own outcomes end-to-end—from prototype to production to in-market adoption. This isn't about having scope handed to you; it's about defining the future of AI product craft and seeing your contributions directly shape our company's trajectory.
On a typical day, you might:
- Build and mature the Context Layer by defining the structured intelligence architecture that gives Active Intelligence a deep understanding of each customer's goals, brand, and audience behavior.
- Architect the Deep Reasoning Agent using frontier model capabilities (extended thinking, multi-step research) to deliver deep analytical insights that make static reporting obsolete.
- Connect the product flywheel to ensure a continuous loop where richer context drives more powerful reasoning, fueling deeper user engagement.
- Design robust evaluation frameworks, golden sets, and quality rubrics to rigorously grade agent outputs and establish the bar for true 'marketing-grade intelligence'.
- Operate as a technically credible builder, prototyping directly with frontier models and testing prompt architectures as a peer to our applied AI and ML engineers.
- Collaborate cross-functionally across data/ML teams, the agent platform, and the broader product organization to move people and align goals without relying on positional authority.
- Drive continuous improvement in model behavior and data structures, balancing technical elegance with ultimate customer value.
- Significant product management experience with a track record of building and scaling AI/ML-powered products in production, moving far beyond mere proofs of concept.
- Direct production experience with frontier AI models and agentic architectures, knowing firsthand what fails in production versus what works in a demo.
- A proven technical foundation in shaping data platforms, context systems, or structured intelligence layers, with the ability to engage deeply on system architecture and data models.
- An eval-driven quality mindset, having successfully designed evaluation frameworks and feedback loops that separate 'demo-ware' from highly reliable production intelligence.
- First-principles thinking and a history of defining new product categories in highly ambiguous domains where no playbook exists.
- An ownership mentality driven by founder-level autonomy—someone who builds prototypes, identifies gaps, and ships end-to-end solutions without waiting for permission.
- Prior experience in Marketing Technology (MarTech) or customer engagement platforms, bringing deeply formed opinions about what marketers actually need.
About ActiveCampaign:
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
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