Performance Marketing Lead

The Role

We’re looking for a data-driven, hands-on growth leader to own paid and lifecycle marketing for Warp across self-serve and enterprise. For self-serve, you’ll drive acquisition across digital channels (paid search, Reddit, YouTube, retargeting, SEO/GEO) and partner closely with Product to improve activation, engagement, and monetization. For enterprise, you’ll drive pipeline through ABM motions and targeted digital acquisition. This is a collaborative, hands-on leadership role where you’ll partner with Product, Engineering, Data, and GTM to build, test, launch, and optimize the funnel.

In this role you with own: 

• Performance Strategy

  • Define the acquisition approach across both self-serve (PLG) and enterprise, responsible for driving top-of-funnel acquisition and monetization/pipeline.

  • Set strategy around channel mix, activation loops, audience targeting, and scaling budget.

  • Prioritize opportunities based on retention, efficiency, and path to profitable growth.

• Performance Marketing

  • Lead paid and performance channels from hypothesis to execution.

  • Build and iterate A/B test frameworks, campaign planning, targeting strategy, creative testing, and channel optimization.

  • Own measurement of CAC, ROI, payback performance, and confidence-building around ROAS/payback models for scaled spend.

• Lifecycle Marketing

  • Build persistent, personalized user journeys for self serve and enterprise users segmented by role, usage, and intent.

  • Design scaled activation and retention paths across email, push, and in-product messaging.

  • For enterprise, guide accounts toward SQLs through targeted nurture, product signal mining, and pipeline-aware triggers.

• Website Performance and Optimization

  • Own Warp’s web surfaces – homepage, landing pages, product pages, etc – to improve discoverability and conversion.

  • Lead A/B experiments with Product and Design, improving conversion, activation, and engagement without sacrificing efficiency.

• Marketing Technology and AI Optimization

  • Manage and optimize core platforms, including Customer.io, HubSpot, Framer, etc to improve personalization, predictive targeting, and performance.   

  • Maintain clean taxonomy, triggers, and automation infrastructure that supports agent-first delivery, segmentation, and product signal capture.

• Analytics & Reporting

  • Maintain dashboards covering the full funnel (awareness, activation, upgrades, etc)

  • Surface experiment insights, channel retention, funnel health, and cost efficiency findings to the team.

  • Lead forecasting, pacing, and execution readouts for both self-serve and enterprise.

Qualifications

• 8+ years of experience in growth roles: performance marketing, demand generation, lifecycle marketing, ideally spanning across consumer/developer and enterprise.

• Proven success managing self serve and enterprise acquisition, activation, and monetization. 

• Strong analytical skills: with deep experience in segmentation, attribution, cohort analysis, funnel modeling and experimentation frameworks.  

• Proven track record improving conversion and activation on large-audience web properties.

• Hands-on experience setting up tracking, events, and lifecycle/CRM systems for precise funnel measurement.

• Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers.

• You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful.

Preferred Qualifications

• Familiarity with the developer ecosystem, developer personas, and developer-centric messaging.

• You have a passion for learning more about the terminal and developer tools.

• You have experience coding.

Salary Transparency

Total compensation at Warp consists of two parts: 1) a competitive base salary, and 2) meaningful equity.

When we find the right person, we try to put our best foot forward with an offer that excites you. The budgeted compensation range for this role is targeted at $200,000 – $250,000. Final total compensation depends on experience and expertise.

In addition to salary, all employees receive further compensation in the form of equity in the company. This is a meaningful stock option grant with a four-year vesting period and one-year cliff. Your equity is where most of the significant upside potential is. Comparing startup equity is always a bit tricky, so we’re happy to walk you through different valuation scenarios at the offer stage in order to help paint a clearer picture of the upside.

Final total compensation is determined by multiple factors including your experience and expertise and may vary from the amounts listed above.

What We Offer

• Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board

• Full Medical, Dental, and Vision Benefits for employees (80% coverage for dependents)

• Flexible remote-first culture, with optional office spaces in NYC and SF for folks who want to work together IRL 

• Pre-tax FSA Health Savings Plan

• Pre-tax Commuter Benefit

• 20-days of Paid Time Off

• Unlimited Sick Time Off

• 12 US Holidays

• 16 weeks of paid Parental Leave for both birthing and non-birthing parents

• Twice-a-year company retreats

• Monthly gym and internet stipend

• Guideline 401(k)

• Complimentary OneMedical membership

Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.