About Us

We operate high-growth digital competitions and consumer platforms that generate revenue through performance-driven marketing and user engagement. Our business moves fast, scales quickly, and relies heavily on paid media to drive results.

This is a performance-first environment where decisions are driven by data, speed, and measurable outcomes.

Paid Media Manager (Performance + Creative)

About the Role

We are looking for a Paid Media Manager who owns performance end-to-end — including creative direction, communication, and continuous optimization.

Success in this role requires someone who can identify what’s working, clearly communicate what needs to change, and quickly iterate with the team to improve results.

This is a high-accountability role where performance is measured by customer acquisition cost (CAC), ROAS, and revenue growth.

What You’ll Do

• Own paid acquisition across Meta, Google, TikTok, and other channels

• Manage and scale budgets based on CAC, ROAS, and LTV targets

• Lead creative testing and iteration cycles — identifying what needs to change and why

• Clearly communicate creative adjustments (messaging, hooks, visuals, offers) to internal teams

• Work closely with designers and stakeholders to pivot quickly based on performance data

• Continuously test and refine campaigns, audiences, and creatives

• Monitor performance daily and make fast, data-driven decisions

• Identify funnel bottlenecks and recommend improvements

• Provide clear reporting with actionable insights, not just data

What Success Looks Like

• Consistently improving or maintaining target CAC

• Strong ability to pivot creative quickly based on performance signals

• Clear, proactive communication with the team on what changes are needed

• Scalable campaigns that drive measurable revenue growth

Requirements

• 3+ years of hands-on paid media experience

• Proven track record of managing campaigns with clear CAC or ROAS targets

• Strong communication skills — able to translate data into clear creative direction

• Experience working directly with or guiding creative teams

• Ability to move quickly and operate independently

Bonus Points

• Experience in high-volume, direct-response environments

• Strong understanding of creative testing frameworks

• Experience with fast iteration cycles and performance-driven teams

• Familiarity with GA4, attribution tools, or analytics platforms