Paid Media & Lead Flow Manager
Your mission, should you choose to accept it: steer paid campaigns that don’t just collect leads… they enroll real students. You’ll manage digital ad engines, guard the sacred river of lead flow, and keep marketing performance aligned with client outcomes.
GrowthAssistant is looking for someone who will help our client, an organization that builds AI-powered voice and omnichannel agents that help schools enroll more students that blend cutting-edge automation with human creativity.
🎯 What You’ll Own
• Launch, maintain, and optimize paid campaigns across Google, Meta, and LinkedIn • Execute ad copy, audiences, budgets, and pacing adjustments with precision • Keep eyes on dashboards daily to spot spend or performance anomalies • Verify that pixels, UTMs, and GTM tags behave like well-trained pets • Ensure leads flow properly into HubSpot, Attio, and internal tracking systems • Perform weekly data exports and build tidy reports in Sheets • Reconcile discrepancies across platforms and CRM so nothing slips into the void • Work closely with creative, automation, and client success teams to ship campaign assets • Document tasks to help identify what our AI can automate next
✅ Must-Have Skills & Experience
• 2+ years managing Google Ads and Meta campaigns • Experience working with CRMs (HubSpot a big plus) • Working knowledge of tags, pixels, UTMs, and tracking basics • Strong Excel/Sheets chops for sorting and analyzing performance data • Hawk-level attention to detail with pacing, attribution, and data validation • Clear and proactive communicator in English
🚀 Nice-to-Have Superpowers
• Managing multiple client accounts or brands • LinkedIn Ads familiarity • Enrollment or education marketing experience • Early-stage startup or AI tool exposure • Basic visualization (Looker Studio or equivalent)
💎 Durable Skills
• Analytical curiosity that connects metrics to outcomes • Ownership mindset with consistent follow-through • Loves structure, process, and clean data • Comfortable in evolving environments where change is energy
📅 Your First 90 Days
30 Days: Foundation • Access granted to all platforms • Learn workflows and reporting conventions • Maintain 1–2 campaigns with guidance • Deliver first weekly tracking report
60 Days: Consistency • Self-managed daily optimization and pacing checks • Confident data exports and reconciliation • Spot tracking breaks and suggest fixes • Weekly performance reports produced independently
90 Days: Ownership • Run campaigns across all assigned accounts • Lead refresh cycles (copy, creative, targeting) as directed • Monthly roll-ups that highlight insights and trends • Become the operational backbone enabling strategic scale
🎁 Benefits & Perks
• Competitive salary (based on skill and experience) • Paid time offs and holiday offs • Annual bonuses and merit increases • Health card • Parental benefits • Perfect attendance incentive • Referral incentive • Career growth into lead-level performance marketer • Opportunity to work at the intersection of AI and education
If this role sounds like your kind of campaign playground, join us in shaping the future of student enrollment with AI at your side. Ready to launch?
About the job
Apply for this position
Paid Media & Lead Flow Manager
Your mission, should you choose to accept it: steer paid campaigns that don’t just collect leads… they enroll real students. You’ll manage digital ad engines, guard the sacred river of lead flow, and keep marketing performance aligned with client outcomes.
GrowthAssistant is looking for someone who will help our client, an organization that builds AI-powered voice and omnichannel agents that help schools enroll more students that blend cutting-edge automation with human creativity.
🎯 What You’ll Own
• Launch, maintain, and optimize paid campaigns across Google, Meta, and LinkedIn • Execute ad copy, audiences, budgets, and pacing adjustments with precision • Keep eyes on dashboards daily to spot spend or performance anomalies • Verify that pixels, UTMs, and GTM tags behave like well-trained pets • Ensure leads flow properly into HubSpot, Attio, and internal tracking systems • Perform weekly data exports and build tidy reports in Sheets • Reconcile discrepancies across platforms and CRM so nothing slips into the void • Work closely with creative, automation, and client success teams to ship campaign assets • Document tasks to help identify what our AI can automate next
✅ Must-Have Skills & Experience
• 2+ years managing Google Ads and Meta campaigns • Experience working with CRMs (HubSpot a big plus) • Working knowledge of tags, pixels, UTMs, and tracking basics • Strong Excel/Sheets chops for sorting and analyzing performance data • Hawk-level attention to detail with pacing, attribution, and data validation • Clear and proactive communicator in English
🚀 Nice-to-Have Superpowers
• Managing multiple client accounts or brands • LinkedIn Ads familiarity • Enrollment or education marketing experience • Early-stage startup or AI tool exposure • Basic visualization (Looker Studio or equivalent)
💎 Durable Skills
• Analytical curiosity that connects metrics to outcomes • Ownership mindset with consistent follow-through • Loves structure, process, and clean data • Comfortable in evolving environments where change is energy
📅 Your First 90 Days
30 Days: Foundation • Access granted to all platforms • Learn workflows and reporting conventions • Maintain 1–2 campaigns with guidance • Deliver first weekly tracking report
60 Days: Consistency • Self-managed daily optimization and pacing checks • Confident data exports and reconciliation • Spot tracking breaks and suggest fixes • Weekly performance reports produced independently
90 Days: Ownership • Run campaigns across all assigned accounts • Lead refresh cycles (copy, creative, targeting) as directed • Monthly roll-ups that highlight insights and trends • Become the operational backbone enabling strategic scale
🎁 Benefits & Perks
• Competitive salary (based on skill and experience) • Paid time offs and holiday offs • Annual bonuses and merit increases • Health card • Parental benefits • Perfect attendance incentive • Referral incentive • Career growth into lead-level performance marketer • Opportunity to work at the intersection of AI and education
If this role sounds like your kind of campaign playground, join us in shaping the future of student enrollment with AI at your side. Ready to launch?