Marketing & Tracking Specialist

We are looking for an energetic and experienced Marketing & Tracking Specialist who will help our clients with their daily operations, business, and personal-related tasks. You will be working with an exciting startup organization of eager and young professionals who are hungry for growth and opportunities! The Benefits:

• 100% Work From Home

• Attendance, Performance, and Referral Bonuses

• Paid Holidays and Time Offs

• Health Insurance 

• Continuous Learning and Development 

• Bi-weekly salary payout

• Work-Life Balance

This is a great opportunity for someone who wants to work with a well-known brand and wants continuous learning and growth during their career.  Salary Range:  PHP 70,000 - 85,000 per month Note: Rate/Salary will depend on your current competencies matched to the position’s job description and requirements based on the assessment results. CORE TASKS

• Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites.

• Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads).

• Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded — not inflated by clicks or views.

• Standardize and document tagging schemas for all client accounts in Salesforce, ensuring consistent fields (budget, KPIs, goals, and tracking status).

• Partner with Paid Search Specialists to align conversion actions and budgets with each client’s true business objectives.

• Create and maintain a tracking QA checklist and intake form to guide new account setups and audits.

• Perform ongoing health checks of all tracking infrastructure to proactively identify broken tags or discrepancies.

• Collaborate with the Drive Social team to recommend scalable intake and QA processes (e.g., client onboarding forms, Salesforce automation).

• Produce clear documentation for all tagging and data validation processes to ensure team-wide continuity

MUST-HAVE

• 2+ years of experience managing Google Tag Manager (tag creation, testing, triggers, and version control).

• Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms.

• Hands-on experience validating data layers, debugging tags, and testing event triggers in browser consoles.

• Strong ability to QA campaign tracking and identify discrepancies between actual and reported performance data.

• Demonstrated experience creating or maintaining documentation (SOPs, QA templates, checklists).

• Excellent communication skills to partner with account managers, strategists, and technical teams.

NICE-TO-HAVE

• Familiarity with Salesforce or CRM systems for marketing data management.

• Understanding of enhanced conversions, consent mode, and privacy-related tagging.

• Exposure to GA4 or other analytics platforms for event-based measurement.

• Experience supporting agencies managing high-volume client portfolios.

• Prior experience collaborating with web developers or marketing analysts on data validation and tag troubleshooting.