Marketing Operations Manager
At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We're looking for a Marketing Operations Manager, Campaigns to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Webflow. This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Webflow marketing channels including field events, trade shows, webinars, paid marketing, content, lifecycle email programs, and in-app experiences. You’ll work closely with our field events team, customer marketing & experience teams and lifecycle marketing team to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement.
About the role:
Location: Remote-first (United States & BC & ON, Canada)
Full-time
Permanent
Exempt
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below in USD and pertain to workers in the United States)
Zone A: $106,000 - $139,500
Zone B: $100,700 - $132,000
Zone C: $96,000 - $126,000
Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
118,500 - 158,500
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the Director, Marketing Technology & Automation
As a Marketing Operations Manager, Campaigns, you’ll …
Manage the end-to-end execution of marketing programs & campaigns in Marketo — from new email builds and segmentation to QA and reporting
Build and maintain end-to-end campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels and systems (Zoom, Iterable, Reachdesk, ad platforms)
Partner with our lifecycle, events and customer marketing teams to establish & implement best practices for project management, maintaining an accurate campaign calendar in Asana and championing best practices for documentation
Report on campaign performance across channels, including MQLs, funnel conversion, pipeline attribution/influence and ROI; collaborate with Marketing and other stakeholders to share insights and improve lead workflows, data quality, and campaign impact
Develop email nurture programs from scratch, leveraging email design best practices, A/B testing configurations, and strategic guidance to growth stakeholders on content, sender details and timing elements
Maintain and optimize existing Marketo program templates and standard operating procedures, incorporating best practices for tokenization, executable program flow steps, order of operations and smart campaigns
Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners, making recommendations for continuous improvement & future iterations
Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive as a Marketing Operations Manager, Campaigns, if you:
Have 4+ years of experience building and managing marketing campaigns within a B2B software company
Are proficient working with marketing technology such as Salesforce, Zoom, Swoogo, Iterable, Litmus, Calendly, etc.
Are organized and detail-oriented: You can manage working on multiple campaigns for different stakeholders at one time, and expertly organize and maintain tasks and dependencies to ensure an on-time launch — project management system experience like Asana is a bonus
Excel in cross-functional collaboration: You have experience working closely with marketing partners on deadlines and understand each step and component needed to successfully launch a marketing program
Don’t mind getting into the code: You stay up-to-date on the latest email design best practices and are comfortable jumping into HTML/CSS code to make tweaks to email templates in Marketo
Have a working knowledge of Salesforce: You understand CRM & lead lifecycle data, and how Marketo campaigns are represented in Salesforce Campaigns for wider sales visibility & reporting
Love experimenting and testing: You know there are always learnings to be had and ways an email can perform better — you propose and track results from A/B tests and share with your marketing stakeholders
Stay curious and open to growth: You actively build fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
Build lasting customer trust. We build trust by taking action that puts customer trust first.
Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits & wellness
Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
Flexible PTO for all locations and sabbatical program
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support work and wellness
401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
About the job
Apply for this position
Marketing Operations Manager
At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We're looking for a Marketing Operations Manager, Campaigns to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Webflow. This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Webflow marketing channels including field events, trade shows, webinars, paid marketing, content, lifecycle email programs, and in-app experiences. You’ll work closely with our field events team, customer marketing & experience teams and lifecycle marketing team to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement.
About the role:
Location: Remote-first (United States & BC & ON, Canada)
Full-time
Permanent
Exempt
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below in USD and pertain to workers in the United States)
Zone A: $106,000 - $139,500
Zone B: $100,700 - $132,000
Zone C: $96,000 - $126,000
Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
118,500 - 158,500
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the Director, Marketing Technology & Automation
As a Marketing Operations Manager, Campaigns, you’ll …
Manage the end-to-end execution of marketing programs & campaigns in Marketo — from new email builds and segmentation to QA and reporting
Build and maintain end-to-end campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels and systems (Zoom, Iterable, Reachdesk, ad platforms)
Partner with our lifecycle, events and customer marketing teams to establish & implement best practices for project management, maintaining an accurate campaign calendar in Asana and championing best practices for documentation
Report on campaign performance across channels, including MQLs, funnel conversion, pipeline attribution/influence and ROI; collaborate with Marketing and other stakeholders to share insights and improve lead workflows, data quality, and campaign impact
Develop email nurture programs from scratch, leveraging email design best practices, A/B testing configurations, and strategic guidance to growth stakeholders on content, sender details and timing elements
Maintain and optimize existing Marketo program templates and standard operating procedures, incorporating best practices for tokenization, executable program flow steps, order of operations and smart campaigns
Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners, making recommendations for continuous improvement & future iterations
Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive as a Marketing Operations Manager, Campaigns, if you:
Have 4+ years of experience building and managing marketing campaigns within a B2B software company
Are proficient working with marketing technology such as Salesforce, Zoom, Swoogo, Iterable, Litmus, Calendly, etc.
Are organized and detail-oriented: You can manage working on multiple campaigns for different stakeholders at one time, and expertly organize and maintain tasks and dependencies to ensure an on-time launch — project management system experience like Asana is a bonus
Excel in cross-functional collaboration: You have experience working closely with marketing partners on deadlines and understand each step and component needed to successfully launch a marketing program
Don’t mind getting into the code: You stay up-to-date on the latest email design best practices and are comfortable jumping into HTML/CSS code to make tweaks to email templates in Marketo
Have a working knowledge of Salesforce: You understand CRM & lead lifecycle data, and how Marketo campaigns are represented in Salesforce Campaigns for wider sales visibility & reporting
Love experimenting and testing: You know there are always learnings to be had and ways an email can perform better — you propose and track results from A/B tests and share with your marketing stakeholders
Stay curious and open to growth: You actively build fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
Build lasting customer trust. We build trust by taking action that puts customer trust first.
Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits & wellness
Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
Flexible PTO for all locations and sabbatical program
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support work and wellness
401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.