Marketing Data Analyst
Company Description
InPost has revolutionised e-commerce parcel delivery in Poland and is now one of Europe’s leading OOH e-commerce enablement platforms. Founded in 1999 by Rafał Brzoska, InPost provides delivery services through our network of almost 47,000 Automated Parcel Machines (APMs) and almost 35,000 pick-up drop-off points (PUDO) in nine countries across Europe, as well as to-door courier and fulfilment services to e-commerce merchants. InPost’s lockers provide consumers with a cheaper and more flexible, convenient, environmentally friendly and contactless delivery option.
Job Description
Your responsibilities:
Own digital marketing analytics for InPost's international markets, supporting paid media and web analytics performance.
Analyze performance marketing data using advanced SQL and Python to uncover trends, risks, and growth opportunities.
Act as a consulting partner to markets: proactively interpret data, challenge assumptions, and recommend campaign optimizations.
Translate high-level business questions into deep-dive analyses that go beyond basic reporting.
Define KPIs, methodologies, and analytical standards for a newly created international digital analytics function.
Ensure strong data quality and consistency across digital data sources.
Qualifications
Hands-on experience with user analytics.
Experience in digital / performance marketing analytics (paid media, web analytics, campaign measurement).
4+ years of experience in data analysis with strong hands-on skills in SQL and Python.
Experience with cloud data platforms (e.g. BigQuery, Databricks, Azure, AWS).
Knowledge of cookie consent and privacy frameworks.
Solid understanding of digital marketing channels and platforms (e.g., Meta, Google Ads, GA4).
Experience working in an international, multi-market environment.
Strong analytical thinking with the ability to translate data into clear business recommendations.
Ability to work independently, take ownership, and consult stakeholders.
Very good English and Polish communication skills (written and spoken).
Nice to have:
Familiarity with automated Power BI dashboards and reporting.
Experience with Adjust.
Basic knowledge of Google Tag Manager.
Familiarity with server-side tracking.
Experience with heatmap and behavioral analytics tools (e.g., Hotjar, Microsoft Clarity).
Knowledge of media platforms such as Meta, Google Ads, DV360, Adform, TikTok.
Additional Information
Why join InPost?
Opportunity to work in a diverse, international, and cross-functional environment, along with leading experts.
You work and learn from a senior leader and their leadership team, expanding your experience and exposure in the e-commerce and logistics industries.
InPost is a growing company that offers its employees an increasing number of opportunities in several locations in Europe.
Fulfilling careers with a range of benefits for employees and investing in providing training opportunities for their development.
You will feel a part of the InPost community that makes an impact on sustainability, convenient deliveries, and the circular economy every day.
Excellent working environment and flexible hours
Marketing Data Analyst
Company Description
InPost has revolutionised e-commerce parcel delivery in Poland and is now one of Europe’s leading OOH e-commerce enablement platforms. Founded in 1999 by Rafał Brzoska, InPost provides delivery services through our network of almost 47,000 Automated Parcel Machines (APMs) and almost 35,000 pick-up drop-off points (PUDO) in nine countries across Europe, as well as to-door courier and fulfilment services to e-commerce merchants. InPost’s lockers provide consumers with a cheaper and more flexible, convenient, environmentally friendly and contactless delivery option.
Job Description
Your responsibilities:
Own digital marketing analytics for InPost's international markets, supporting paid media and web analytics performance.
Analyze performance marketing data using advanced SQL and Python to uncover trends, risks, and growth opportunities.
Act as a consulting partner to markets: proactively interpret data, challenge assumptions, and recommend campaign optimizations.
Translate high-level business questions into deep-dive analyses that go beyond basic reporting.
Define KPIs, methodologies, and analytical standards for a newly created international digital analytics function.
Ensure strong data quality and consistency across digital data sources.
Qualifications
Hands-on experience with user analytics.
Experience in digital / performance marketing analytics (paid media, web analytics, campaign measurement).
4+ years of experience in data analysis with strong hands-on skills in SQL and Python.
Experience with cloud data platforms (e.g. BigQuery, Databricks, Azure, AWS).
Knowledge of cookie consent and privacy frameworks.
Solid understanding of digital marketing channels and platforms (e.g., Meta, Google Ads, GA4).
Experience working in an international, multi-market environment.
Strong analytical thinking with the ability to translate data into clear business recommendations.
Ability to work independently, take ownership, and consult stakeholders.
Very good English and Polish communication skills (written and spoken).
Nice to have:
Familiarity with automated Power BI dashboards and reporting.
Experience with Adjust.
Basic knowledge of Google Tag Manager.
Familiarity with server-side tracking.
Experience with heatmap and behavioral analytics tools (e.g., Hotjar, Microsoft Clarity).
Knowledge of media platforms such as Meta, Google Ads, DV360, Adform, TikTok.
Additional Information
Why join InPost?
Opportunity to work in a diverse, international, and cross-functional environment, along with leading experts.
You work and learn from a senior leader and their leadership team, expanding your experience and exposure in the e-commerce and logistics industries.
InPost is a growing company that offers its employees an increasing number of opportunities in several locations in Europe.
Fulfilling careers with a range of benefits for employees and investing in providing training opportunities for their development.
You will feel a part of the InPost community that makes an impact on sustainability, convenient deliveries, and the circular economy every day.
Excellent working environment and flexible hours