Job Overview

We're hiring a proactive, results-driven Lease-Up Marketing Manager to lead marketing and operations for multifamily lease-up projects. You'll drive occupancy growth by building high-performing marketing systems, boosting property visibility, and supporting leasing operations from launch through stabilization.

The ideal candidate has hands-on experience with apartment lease-ups, digital marketing, property branding, lead generation, and occupancy growth strategy. You know what it takes to launch or reposition a property, generate qualified leasing leads, and improve lead-to-lease conversion through both digital and traditional marketing channels.

This is a great opportunity for someone who loves combining real estate operations, marketing strategy, AI tools, and automation to deliver measurable, revenue-driving results.  

Core Task

• Lead marketing strategy for multifamily lease-up projects from launch through stabilization

• Build and execute marketing plans that drive occupancy growth and qualified leasing leads

• Manage and optimize Google Ads campaigns for apartment communities

• Optimize Google Business Profiles to improve local search visibility and lead generation

• Manage and update WordPress property websites and landing pages

• Coordinate listing syndication across apartment listing platforms and rental sites (ILS)

• Create and manage Facebook and Instagram advertising campaigns

• Support property branding, repositioning, and ongoing marketing improvements

• Build and optimize lead nurturing workflows using GoHighLevel or similar CRM/marketing automation platforms

• Implement AI-driven automations to improve marketing efficiency and leasing workflows

• Track campaign performance, occupancy trends, and marketing KPIs, and recommend data-backed improvements

• Coordinate with property managers, leasing teams, vendors, and external marketing partners

• Support project coordination, reporting, documentation, and administrative tasks as needed

• Create and maintain SOPs for marketing and leasing processes

Must-Haves

• 3+ years of experience managing lease-up marketing for multifamily real estate properties

• Proven track record of increasing occupancy through digital marketing initiatives

• Strong hands-on experience running Google Ads campaigns

• Experience managing and updating WordPress websites

• Experience optimizing Google Business Profiles for local visibility

• Experience managing Facebook and Instagram ad campaigns

• Familiarity with apartment listing syndication platforms (ILS)

• Experience with CRM/marketing automation tools such as GoHighLevel or similar

• Experience implementing AI tools or automations to streamline marketing workflows

• Strong project management and organizational skills

• Excellent written and verbal English communication skills (C1/C2 level)

• Strong analytical mindset comfortable interpreting marketing data to improve campaign performance

• Ability to work independently in a fast-paced, fully remote environment

• Ability to work full-time during CST business hours

Nice-to-Haves

• Experience with multifamily property management companies

• Experience rebranding apartment communities or commercial properties

• Background in SEO or local search optimization

• Proficiency with Canva or Adobe Creative Suite

• Experience with email marketing platforms such as Mailchimp or Constant Contact

• Familiarity with HubSpot, ClickUp, Monday.com, Asana, or similar project management tools