Integrated Marketing Strategist
Figma’s Marketing Communications (MarCom) team brings the brand to life across social, campaigns, PR, internal comms, content and community advocacy. We partner deeply with Product Marketing, Growth, and Creative to tell product and brand stories that inspire and connect our global audience. We’re looking for an Integrated Marketing Strategist to bring more cohesion and connective tissue to how we tell our story across channels and moments. This role will help ensure every product and brand launch—no matter how big or small—feels intentional, integrated, and impactful.
You’ll drive alignment between our MarCom functions and Product Marketing, connecting brand strategy with launch execution. You’ll build scalable processes and playbooks, orchestrate major moments, and help ensure that Figma shows up consistently and creatively across the world. Figma’s product suite is expanding, our community is growing, and our moments are getting bigger. This is a chance to strengthen the connective tissue that makes those moments shine—and shape how one of the most beloved design brands shows up in the world.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
Partner with Product Marketing and Marketing’s Communication, Content & Community leads to plan and orchestrate Figma’s biggest launches
Build and evolve a repeatable launch framework that unites brand, comms, and social
Drive consistency and clarity in storytelling across all channels
Identify and fill gaps in launch readiness, resourcing, or narrative alignment
Serve as the strategy connective tissue of the brand and awareness work we do for our launches —ensuring all touchpoints ladder up to a unified brand experience
Track and synthesize learnings from major launches to improve speed, impact, and collaboration
We’d love to hear from you if you have:
10+ years of experience across marketing, communications, or operations
Demonstrated ability to bring both structure and creativity to complex, multi-stakeholder initiatives
Proven success collaborating cross-functionally and connecting insights across marketing, community, and creative functions
Exceptional communication and influencing skills, with a track record of driving clarity and alignment across teams
Experience balancing the art and science of launches—translating narrative strategy into coordinated execution
While it’s not required, it’s an added plus if you also have:
Experience in social marketing
Experience in consumer tech and fast-paced environments
Skilled in creative production and operations
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$149,000—$260,000 USD
About the job
Apply for this position
Integrated Marketing Strategist
Figma’s Marketing Communications (MarCom) team brings the brand to life across social, campaigns, PR, internal comms, content and community advocacy. We partner deeply with Product Marketing, Growth, and Creative to tell product and brand stories that inspire and connect our global audience. We’re looking for an Integrated Marketing Strategist to bring more cohesion and connective tissue to how we tell our story across channels and moments. This role will help ensure every product and brand launch—no matter how big or small—feels intentional, integrated, and impactful.
You’ll drive alignment between our MarCom functions and Product Marketing, connecting brand strategy with launch execution. You’ll build scalable processes and playbooks, orchestrate major moments, and help ensure that Figma shows up consistently and creatively across the world. Figma’s product suite is expanding, our community is growing, and our moments are getting bigger. This is a chance to strengthen the connective tissue that makes those moments shine—and shape how one of the most beloved design brands shows up in the world.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
Partner with Product Marketing and Marketing’s Communication, Content & Community leads to plan and orchestrate Figma’s biggest launches
Build and evolve a repeatable launch framework that unites brand, comms, and social
Drive consistency and clarity in storytelling across all channels
Identify and fill gaps in launch readiness, resourcing, or narrative alignment
Serve as the strategy connective tissue of the brand and awareness work we do for our launches —ensuring all touchpoints ladder up to a unified brand experience
Track and synthesize learnings from major launches to improve speed, impact, and collaboration
We’d love to hear from you if you have:
10+ years of experience across marketing, communications, or operations
Demonstrated ability to bring both structure and creativity to complex, multi-stakeholder initiatives
Proven success collaborating cross-functionally and connecting insights across marketing, community, and creative functions
Exceptional communication and influencing skills, with a track record of driving clarity and alignment across teams
Experience balancing the art and science of launches—translating narrative strategy into coordinated execution
While it’s not required, it’s an added plus if you also have:
Experience in social marketing
Experience in consumer tech and fast-paced environments
Skilled in creative production and operations
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$149,000—$260,000 USD