Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Contingent Workforce (CW) Team. Our Contingiant Workforce Team is a global group of professionals that support Upwork’s business. Our CW team members are located all over the world.

We are seeking a Fractional Growth Consultant (Demand Operations) who is a true demand and growth expert, with a deep understanding of how to build, scale, and optimize demand generation in a marketplace environment. This engagement is ideal for a specialist who has mastered the demand side of growth and can confidently own strategy and execution end-to-end.

In this role, you will take the lead in driving high-quality demand, improving funnel performance, and unlocking new growth opportunities. You will bring a strong point of view on what drives efficient, scalable demand and apply a rigorous, experiment-driven approach to continuously improve outcomes. While you will collaborate cross-functionally, your primary focus will be on elevating demand performance and impact.

Work/Project Scope:

• Own and drive demand-side growth strategy, with full accountability for improving acquisition, activation, and revenue performance

• Identify, prioritize, and execute high-impact demand generation initiatives across channels and segments

• Analyze funnel performance end-to-end and implement optimizations to improve conversion rates and efficiency

• Design, run, and scale experiments to continuously improve demand quality and volume

• Develop and refine targeting, segmentation, and positioning strategies to attract the right customers

• Partner with marketing, product, and analytics teams to unlock new growth opportunities while maintaining a strong demand-first perspective

• Build dashboards and reporting frameworks to track demand performance, surface insights, and guide decision making

• Bring a strong, informed point of view on demand strategy, informed by data, experience, and market trends

Must Haves (Required Skills):

• Deep expertise in demand generation, growth, or performance marketing, with a track record of driving measurable business impact

• Experience working in or consulting for a two-sided marketplace, with a strong focus on the demand side

• Strong understanding of growth funnels, conversion optimization, and customer acquisition strategies

• Proven ability to design and scale experiment-driven growth programs

• Advanced analytical skills and experience using data to inform strategy, SQL, dashboards, or similar tools

• Ability to operate independently as a subject matter expert while effectively collaborating with cross-functional partners

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Additionally, to the extent permitted under applicable law, a criminal background check may be required as a condition of engagement.

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