Director - Data Analytics

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!  

Full-time employees work remotely if outside the Bay Area, while Bay Area employees follow a hybrid schedule with one day onsite in San Francisco.

Director, Data Analytics

Reporting directly to the CFO, the Director of Data Analytics will develop and implement a data strategy that aims to deliver high quality, integrated, accessible data needed to make better business decisions, make data an asset, and unlock its value in the enterprise. They will be shapers of company-wide data-first mindset, and evangelists of best practices around data use throughout the company. The Head will lead and grow a centralized team of cross-functional data analysts. The team currently has 5 members and 2 open roles. We are looking for a person who leads with humility, curiosity, and purpose. 

Someone with clarity of thought, an ability to integrate and analyze a great deal of information, the inspiration to spark new ideas, the organizational skills to oversee multiple complex and concurrent projects, and a personality that compels people to followership. The Director of Data Analytics will sit at the cross-section of Product, Marketing, Finance and Engineering, collaborating closely with cross-functional team leads and key stakeholders to help set the company’s strategic roadmap.

If this role sounds exciting and you're motivated by the idea of channeling your energy to help millions of people around the globe spend more time exploring the outdoors, then we want to talk to you.

What You'll Be Doing:

• Partnering with leadership in setting and delivering strategic frameworks to measure and monitor product, marketing, and financial performance and help define key metrics

• Empowering, developing, and leading a group of talented data analysts

• Serving as the analytics domain expert, evangelizing data literacy across the company

• Driving the continuous evolution and improvement of a suite of tools to empower our teams to make data-informed decisions: dashboards, reports, ad-hoc queries, insightful observations

• Translating analytical outcomes and results into compelling narratives/presentations for key stakeholders and leadership

• Collaborating closely with the Data Science & Engineering teams, communicating gaps in data reliability or timeliness, and working to improve our analytics infrastructure

• Improving the overall efficiency of the team through the encouragement of best practices and identifying and proposing solutions to bottlenecks in the process

Requirements:

• 10+ years of proven ability in an analytical role

• Analytical curiosity

• Strong story-telling skills

• Experience and excitement for mentoring and growing the skillsets of a cross-functional, centralized team of analysts

• Ability to balance multiple workstreams and prioritize the team's roadmap

• Proficiency in pulling and joining large data sets with SQL and performing analysis using tools such as Python, R, or Excel

• Proficiency in designing and building dashboards with tools such as Apache Superset, Looker, or Tableau

• Experience in data cleansing and designing reusable tables, views, or OLAP cubes

• Ability to start with an ambiguous problem, deconstruct it into tangible steps, and work towards an impactful solution

• Scrappy and resourceful, a creative problem solver adept at navigating through ambiguity and making data-driven decisions to achieve data needs given resources at hand

• Proficiency communicating research and analysis to technical and non-technical audiences

• Self-driven, strong sense of ownership and highly organized with a proven ability to prioritize and execute on multiple concurrent initiatives. Structured thinker with a strong intuition on priorities & trade-offs

• A collaborative attitude, humility, empathy and open-mindedness

Bonus Points:

• Bottoms-up, cohorted subscription revenue experience

• Familiarity with mixed media modeling and multi-touch attribution

• B2C mobile subscription software or internet company experience

• Lead role in preparation of management and board level presentations

• Startup experience or experience working at a company that has scaled quickly

• Experience with dBT, Dataform, Amplitude, Jira, Confluence, Coda, and/or Github

• Passion for the outdoors

What We Offer:

•  A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity. 

• Physical & mental well-being including health, dental and vision benefits

• Trail Days: First Friday of each month to hit the trails! 

• Unlimited PTO 

• Flexible parental leave 

• Annual continuing education stipend 

• Discounts on subscriptions and merchandise for you and your friends & family

• An authentic investment in you as a human being and your career as a professional

$190,000 - $230,000 a year

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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