Direct Mail Marketing Analyst
Our marketing team plays a key role in connecting drivers with better financial solutions through data-driven acquisition strategies, including our rapidly scaling direct mail program. As the Direct Mail Marketing Analyst, you’ll play a key role in planning, executing, optimizing, and analyzing direct-to-consumer mail campaigns, directly influencing millions of mail pieces to drive measurable business growth.
This position reports to the Direct Mail Marketing Director and can be based out of our Denver, CO, or Chandler, AZ offices, or work remotely from a state where Caribou currently operates*. Occasional travel for in-person meetings and media events may be required.
In this role, you will…
Plan and Execute Direct Mail Campaigns
Partner with internal stakeholders to design and execute direct-to-consumer direct mail campaigns to drive best-in-class response and conversion rates.
Develop and maintain testing roadmaps across creative, segmentation, and other strategies.
Partner with data and engineering teams to refine audience targeting and campaign measurement.
Coordinate with vendors, including data providers, credit bureaus, and print/mail houses, to ensure flawless and timely execution.
Build automated tools and processes for campaign setup, performance tracking, and post-campaign analysis.
Analyze and Optimize Campaign Performance
Track and analyze campaign performance metrics such as response, conversion, and ROI.
Manage weekly and monthly performance projections and update forecasts accordingly.
Identify trends, anomalies, and optimization opportunities to improve campaign efficiency and profitability.
Collaborate and Communicate Cross-Functionally
Partner with internal teams and external vendors to align goals, timelines, and deliverables.
Present campaign results and recommendations to marketing leadership and cross-functional partners.
Translate complex data insights into actionable, easily digestible narratives for diverse audiences.
About You
You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We’re motivated. We race towards our goals. And we help each other along the way.
Bachelor's or Master's degree in Business, Statistics, Finance, or a related field
3+ years of experience in direct mail marketing performance marketing, marketing operations, program management, or similar data-driven roles with large-scale acquisition campaigns. Experience with prescreened campaigns, consumer finance/lending, and credit bureau data is a plus.
Experience with statistical modeling and data querying, e.g. SQL, Python, or R
Strong proficiency in Microsoft Excel and other BI tools (e.g., Looker, Tableau)
Exceptional analytical skills with the ability to translate complex data into actionable insights.
Clear communication and proven collaboration working across internal/external teams.
Ability to manage multiple projections and deadlines in a fast-paced environment.
Excellent attention to detail.
Curious and proactive — you enjoy exploring data to uncover insights and partnering with others to turn them into action.
How we will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
Competitive compensation: $68k - $85k
Eligible for annual performance based bonus
Equity options
401k savings program
Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
Up to $1,000 per year for eligible professional development expenses
Employee referral program
About the job
Apply for this position
Direct Mail Marketing Analyst
Our marketing team plays a key role in connecting drivers with better financial solutions through data-driven acquisition strategies, including our rapidly scaling direct mail program. As the Direct Mail Marketing Analyst, you’ll play a key role in planning, executing, optimizing, and analyzing direct-to-consumer mail campaigns, directly influencing millions of mail pieces to drive measurable business growth.
This position reports to the Direct Mail Marketing Director and can be based out of our Denver, CO, or Chandler, AZ offices, or work remotely from a state where Caribou currently operates*. Occasional travel for in-person meetings and media events may be required.
In this role, you will…
Plan and Execute Direct Mail Campaigns
Partner with internal stakeholders to design and execute direct-to-consumer direct mail campaigns to drive best-in-class response and conversion rates.
Develop and maintain testing roadmaps across creative, segmentation, and other strategies.
Partner with data and engineering teams to refine audience targeting and campaign measurement.
Coordinate with vendors, including data providers, credit bureaus, and print/mail houses, to ensure flawless and timely execution.
Build automated tools and processes for campaign setup, performance tracking, and post-campaign analysis.
Analyze and Optimize Campaign Performance
Track and analyze campaign performance metrics such as response, conversion, and ROI.
Manage weekly and monthly performance projections and update forecasts accordingly.
Identify trends, anomalies, and optimization opportunities to improve campaign efficiency and profitability.
Collaborate and Communicate Cross-Functionally
Partner with internal teams and external vendors to align goals, timelines, and deliverables.
Present campaign results and recommendations to marketing leadership and cross-functional partners.
Translate complex data insights into actionable, easily digestible narratives for diverse audiences.
About You
You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We’re motivated. We race towards our goals. And we help each other along the way.
Bachelor's or Master's degree in Business, Statistics, Finance, or a related field
3+ years of experience in direct mail marketing performance marketing, marketing operations, program management, or similar data-driven roles with large-scale acquisition campaigns. Experience with prescreened campaigns, consumer finance/lending, and credit bureau data is a plus.
Experience with statistical modeling and data querying, e.g. SQL, Python, or R
Strong proficiency in Microsoft Excel and other BI tools (e.g., Looker, Tableau)
Exceptional analytical skills with the ability to translate complex data into actionable insights.
Clear communication and proven collaboration working across internal/external teams.
Ability to manage multiple projections and deadlines in a fast-paced environment.
Excellent attention to detail.
Curious and proactive — you enjoy exploring data to uncover insights and partnering with others to turn them into action.
How we will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
Competitive compensation: $68k - $85k
Eligible for annual performance based bonus
Equity options
401k savings program
Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
Up to $1,000 per year for eligible professional development expenses
Employee referral program