Strong Roots Accounting

Strong Roots Accounting is an accounting and financial management firm that provides fractional accounting and financial operations support for businesses, entrepreneurs, and individuals. Founded by CEO and Principal Accountant Kelly Cummings after more than a decade supporting entrepreneurs, executives, and leadership teams, the firm combines technical accounting expertise with personalized, proactive client support.

The company provides financial operations, bookkeeping, accounts payable and receivable, bank and account reconciliation, monthly closing, financial reporting, payroll coordination, and compliance support. It also offers personal finance administration, including bill payment coordination, budgeting, account organization, cash-flow tracking, and preparation of financial information for tax, estate, and wealth advisors.

Based in Fort Worth, Texas, Strong Roots Accounting works to provide clients with organized financial systems, consistent reporting, and proactive guidance. Its approach emphasizes clarity, accuracy, communication, personalization, and long-term partnership, positioning the firm as an extension of its clients’ teams for both business and personal financial management.