Predactiv

Predactiv is a data and AI technology company that helps organizations transform digital data into actionable consumer intelligence and marketing insights. Its proprietary AI-powered platform enables businesses to better understand consumer behavior, identify audience intent, and activate data-driven marketing strategies through real-time analytics and audience intelligence.

At the core of the Predactiv Data Platform is a proprietary global digital behavioral dataset that captures and analyzes real-time online activity. The platform provides consumer insights, audience creation, advanced analytics, and activation capabilities, empowering marketers to build highly targeted campaigns, improve audience segmentation, and optimize marketing performance across digital channels.

Building on the expertise and technology of ShareThis, a pioneer in AI-powered audience and programmatic advertising solutions, Predactiv combines large-scale behavioral data with artificial intelligence to deliver deeper customer insights and more effective marketing outcomes. Through its data-driven platform, the company helps brands, agencies, and enterprises make smarter decisions and maximize the value of their digital marketing investments.