Loaded, LLC

Loaded is a gaming-focused talent management and creator services company dedicated to helping content creators build influential brands, sustainable businesses, and long-term careers. Founded on the belief that the future of gaming content is creator-driven, the company places talent at the center of everything it does, supporting creators as they grow their audiences, expand their platforms, and shape digital culture.

Loaded provides tailored, end-to-end services designed to meet the unique needs of each creator. Its expertise spans brand partnerships, commercial strategy, merchandising and licensing, platform negotiations, content development, and business management. Recognizing that no two creators are alike, the company delivers customized solutions that help creators maximize their potential and strengthen their influence within the gaming ecosystem.

As the gaming industry has evolved into one of the world’s most engaging and influential forms of media, Loaded has expanded beyond talent management to build and acquire complementary businesses that support creators, brands, and developers. Its portfolio includes strategic consulting services through Open World and community measurement and management tools such as FanDX, helping participants across the gaming ecosystem make more informed, effective decisions.