Innovid

Innovid is an independent omnichannel advertising technology company that helps advertisers and publishers create, deliver, measure, and optimize advertising experiences across CTV, linear TV, digital, and social channels. Founded in 2007, the company provides technology designed to give marketers greater control, transparency, and visibility across increasingly complex advertising environments. In 2025, Innovid merged with Flashtalking and became part of Mediaocean, expanding its capabilities across the broader advertising ecosystem.

Innovid’s platform brings together creative development, ad serving, measurement, and optimization in a unified system. Advertisers can create personalized and interactive campaigns, deliver them across multiple channels and devices, and measure performance through metrics such as reach, frequency, and business outcomes. The platform also supports dynamic creative optimization, helping marketers tailor advertising based on signals such as location, weather, and time of day.

The company is particularly focused on connected TV and the evolving convergence of television and digital advertising. Its technology provides visibility across CTV, linear TV, display, social, and other channels while supporting integrations with a broad ecosystem of media, identity, measurement, and advertising technology providers. Innovid does not buy or sell media inventory, allowing it to maintain an independent position within the media delivery process.

Innovid also develops solutions for improving advertising efficiency and performance, including cross-platform measurement, frequency management, identity resolution, creative optimization, and tools designed to improve the CTV supply path. Its open and interoperable approach enables advertisers and publishers to connect existing technologies and data sources while maintaining greater control over their advertising operations.

By combining advertising technology, creative capabilities, measurement, data, and optimization in a single platform, Innovid helps brands and publishers navigate fragmented media environments and make more informed advertising decisions. Its focus on interoperability and independence is designed to provide an alternative to closed advertising ecosystems while supporting more effective and measurable connections between brands and consumers.