Improvado

Improvado is a marketing analytics platform that helps organizations automate reporting, centralize marketing data, and make more informed decisions about their budgets and campaigns. The platform is designed to replace inefficient, spreadsheet-based analytics with automated data processes and deeper insights into marketing performance and revenue generation.

Improvado connects data from more than 500 marketing and sales platforms, giving teams a unified view of their cross-channel performance. Its end-to-end platform manages the full analytics process, including data extraction, transformation and normalization, and visualization through customizable dashboards and reports.

By bringing fragmented data together, Improvado enables marketing teams to track campaign performance, analyze complex metrics such as customer lifetime value (CLV) and customer acquisition cost (CAC), attribute revenue to individual touchpoints, and better understand customer journeys.

Through automated data management and advanced marketing analytics, Improvado helps organizations improve reporting efficiency, gain clearer visibility into marketing performance, optimize budget decisions, and increase the return on their marketing investments.