Affirm

Affirm is a financial technology company that provides flexible payment solutions designed to make shopping more transparent, accessible, and responsible for consumers. Founded in 2012, the company partners with merchants to offer buy now, pay later (BNPL) financing that enables customers to make purchases through clear, predictable installment plans with no hidden fees.

Its platform supports online and in-store financing, virtual payment solutions, consumer lending, merchant payment services, and financial technology integrations. By combining advanced underwriting technology with a seamless digital experience, Affirm helps consumers manage purchases with greater confidence while enabling merchants to increase sales, improve customer acquisition, and drive long-term customer loyalty.

Serving millions of consumers and a broad network of retail partners, Affirm continues to expand its payment ecosystem through innovative financial products and strategic partnerships. Guided by a commitment to transparency and responsible lending, the company is helping redefine how consumers pay for purchases while supporting sustainable growth for businesses across a wide range of industries.