Website Copywriter

Company Description

Have you ever wondered why your favorite apps, social media content, and video games load in the blink of an eye? It's likely because of Gcore behind the scenes! Join a team that collaborates with industry giants like Intel, Dell, NVIDIA and Equinix to accelerate AI training, provide cutting-edge cloud services, and optimize content delivery. If you are passionate about transforming the internet and contributing to cutting-edge innovations, come join us at Gcore!

We are seeking a Website Copywriter to own our website content quality and page creation. This role combines exceptional copywriting and editing skills with hands-on website management - you'll transform AI-generated content into polished, human-sounding copy while creating and launching high-converting website pages. The priority is outstanding writing ability, with page creation and management as an equally important complementary skill.

Job Description

Your Responsibilities: Content Quality & Copywriting

• Proofread and refine AI-generated content to make it sound natural, human, and engaging

• Identify when AI output sounds robotic or unnatural and rewrite it to flow naturally

• Ensure content accurately promotes our relevant services and portfolio

• Follow detailed SEO guidelines and SOPs provided by our experienced SEO team

• Maintain brand voice consistency while making content clear and persuasive

• Check technical accuracy with product teams when needed

• Edit for grammar, clarity, and readability while preserving SEO requirements

• Balance SEO optimization requirements with natural, compelling copy

Website Page Creation & Management

• Create and launch new website pages in Strapi (our CMS) including product pages, landing pages, and feature pages

• Collaborate with product teams to understand requirements and determine which content blocks and elements will drive conversions

• Ensure pages are complete, high-quality experiences with appropriate copy, images, CTAs, and layout

• Optimize existing pages for conversion rates, clarity, and user experience

• Own the end-to-end page creation process from planning to launch

• Make data-informed decisions about page structure and content elements that will resonate with technical audiences

Cross-Functional Collaboration

• Partner with product teams to verify technical accuracy and understand features when needed

• Work with design team to ensure visual elements support the content and conversion goals

• Collaborate with the SEO team by following their guidelines and implementing their recommendations

• Coordinate with technical teams when you need clarification on product capabilities

• Communicate effectively to gather information and ensure alignment

Qualifications

We Expect You to Have:

Writing & Editing (Primary Skills)

• Advanced English proficiency (C1+ or native speaker preferred)

• Exceptional copywriting and editing skills - this is the core of the role

• Sharp attention to detail with ability to spot grammar, style, and consistency issues

• Talent for making AI-generated content sound natural, human, and engaging

• Ability to identify when content sounds robotic or formulaic and rewrite it naturally

• Strong sense of flow, readability, and persuasive writing

• Skill at writing clear, compelling copy that converts technical audiences

Following Guidelines & Collaboration

• Ability to follow detailed SEO guidelines and SOPs provided by our experienced SEO team

• Strong collaboration skills for working with SEO, product, and design teams

• Comfort receiving specific requirements and executing them with quality

• Willingness to iterate based on feedback and performance data

Technical Understanding

• Basic understanding of technology concepts is strongly preferred

• Ability to learn about technical products (cloud, CDN, infrastructure, security) and explain them clearly

• Comfort working with technical teams and asking the right questions

• Capacity to understand product features well enough to create effective marketing pages

• Willingness to develop familiarity with cloud computing and infrastructure concepts

CMS & Web Content Experience

• 2-3 years of experience creating website content or managing web pages

• Experience with content management systems (Strapi experience a plus, but not required)

• Understanding of website structure, conversion optimization, and user experience principles

• Ability to think like a marketer about what blocks, elements, and content will drive conversions

• Familiarity with creating complete page experiences, not just writing copy

AI Content & Quality Assessment

• Strong ability to identify when AI-generated content sounds unnatural or robotic

• Critical eye for evaluating AI content for accuracy, tone, flow, and quality

• Skill at rewriting AI content to sound human while maintaining SEO requirements

• Willingness to work with AI tools (we'll provide them) as productivity aids

• Interest in refining AI outputs to meet high editorial standards

AI Content & Modern Workflows

• Strong ability to identify when AI output needs human intervention and make appropriate refinements

• Critical thinking skills to evaluate AI-generated content for accuracy, tone, and quality

• Willingness to work with AI tools (we'll provide them) as productivity aids

• Interest in developing workflows that combine AI efficiency with human oversight

Work Style

• Self-directed and able to manage multiple projects independently

• Strong collaborator who works effectively with product, SEO, design, and technical teams

• Detail-oriented with commitment to quality and accuracy

• Comfortable owning projects from start to finish

• Adaptable to changing priorities in a fast-paced environment

Bonus Points For

• Experience writing for B2B SaaS or technology companies

• Background in conversion rate optimization or growth marketing

• Portfolio demonstrating website pages, landing pages, or product marketing content

• Experience with A/B testing and content experimentation

• Understanding of cloud infrastructure, CDN, or security products

• Basic HTML/CSS knowledge

Additional Information

What You Can Expect:

Tools & Resources

• Strapi CMS with training and support

• Modern AI tools for content creation and optimization (we provide these)

• Detailed SEO briefs and guidelines from our expert SEO team for every project

• Access to Gcore services and products for content research

• Design support and asset libraries

Support & Training

• Comprehensive onboarding on our products, brand, and tools

• Detailed SEO guidelines and SOPs from our experienced SEO team - you'll receive clear direction on all SEO requirements

• Ongoing collaboration with product, SEO, and marketing teams

• Access to technical subject matter experts for consultation

• Regular feedback and professional development opportunities

Work Environment

• Ownership of important website initiatives

• Mix of creative and analytical work

• Exposure to technical products and cloud infrastructure industry

• Opportunity to impact conversion rates and business growth

• Flexibility to shape processes and workflows

Expected Output

• Mix of new page creation, AI content refinement, and original content

• High-quality, human-sounding copy that doesn't read as AI-generated

• Polished content that maintains technical credibility while being engaging and natural

• Content that follows SEO guidelines while reading smoothly and persuasively

• Website pages that drive conversions through clear, compelling copy and smart layout decisions

What We Offer:

We value our employees and offer a benefits package designed to support your health, well-being, and professional growth throughout your journey at Gcore:

• Competitive salary

• Flexible working hours

• Remote, hybrid, or office work options depending on your role

• Work from anywhere in the world for up to 45 days per year

• Private medical insurance for you and your family*

• 5 additional vacation days*

• Additional fully paid sick leave days*

• Allowance for significant life events and birthdays

• Language classes

• Modern office space with free snacks, drink and entertainment options*

• Team sports activities*

*Please be aware that this benefit may vary depending on your country.

About the Company Gcore is an international cloud and edge leader in providing first-class web performance, content delivery, and security. Headquartered in Luxembourg, with offices around the world, the company provides its solutions to global leaders in numerous industries. Millions of people worldwide use apps and play games based on our infrastructure and services: we are trusted by World of Tanks, Albion Online, Avast, Photon, Unity, Sandbox Interactive, and others. Equal Opportunity Employer We provide equal opportunity to all applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity, gender expression, national origin, disability, or any other legally protected characteristics.