Webflow Developer and Designer

Shape the Industry and Your Career

At Cytora, now an Applied Systems company, we’re transforming how insurers and brokers connect, operate, and grow. We are at the forefront of revolutionizing the insurance industry through cutting-edge AI and Generative AI technologies. Our mission-driven team is building an innovative platform that empowers insurers to optimize risk evaluation and decision-making, transforming manual workflows into fully automated digital processes. As we scale, we are looking for a Webflow Developer and Designer to join our dynamic team and play a key role in helping our customers fully realize the potential of our platform. Role Overview The Cytora website is pivotal in building our brand, engaging industry leaders, and driving business growth. As our Webflow Developer and Designer, you will own the execution of bringing our brand and story to life on the website. You’ll work closely with marketing and senior leadership to build and nurture a world-class website to elevate Cytora’s thought leadership and industry presence. If you’re a highly organised, creative, and solution-driven Webflow development professional with a passion for delivering world-class website experiences, we’d love to hear from you.

What You Will Do

• Be responsible for Cytora’s website design and development, taking internal briefs for updates, providing technical and design advice, executing on development plans

• Realise marketing and GTM initiatives via the website whilst helping implement best practises, driving efficiency and scalable activities

• Help manage Cytora’s global website including CMS updates, bug reporting, SEO optimisation, and conversion rate optimisation

• Work closely with the Growth Marketing Manager to constantly audit the technical performance of Cytora’s website, identifying opportunities for improvement

• Ownership of site speed, indexing, and technical SEO hygiene specifically within the Webflow environment.

• Work with external agencies on design, assets and creative projects

• Work with group-level stakeholders, utilising resources to scale our web activities and enable the larger group to support our online presence

• Development of go to market materials (presentation decks, website pages, sales collateral, case studies, white papers)

• Working closely with our Partnership and PR team to coordinate, publish and distribute partner announcements, regularly updating our data ecosystem page

• Collaborate with the rest of the Marketing team to optimise strategies to enhance lead qualification processes

We’re Excited to Learn More About You

• Adept in Webflow website development, with an ability to bring designs and website functionalities to life

• Visual design skills (Dreamweaver, Photoshop, Illustrator, Figma)

• Solid understanding of Webflow-to-CRM integrations (Salesforce, HubSpot) and their impact on design decisions

• B2B/enterprise sales/SaaS experience is crucial to be successful in this role

• This role requires an entrepreneurial individual who can take on projects with input from multiple stakeholders. This person is a self-starter and a keen problem-solver.

• Strong sense of ownership

• Exceptional organisational skills, attention to detail, and a strong communicator to understand briefs, communicate technical possibilities and advise on best practises

• Experience in B2B marketing and an understanding of marketing campaigns and the goals behind them

• Ability to execute quickly to try and test ideas and solve technical challenges with a solution orientated attitude

• Team player with a strong, proactive attitude, willing to wear multiple hats

• Passion for marketing, wanting to grow in multiple areas of marketing and build responsibilities with the scaling of the company

• Excellent cross collaboration and relationship building skills

• High degree of autonomy and creativity

• Highly communicative, friendly demeanour

Why Cytora

We’re building the future of insurance and we’re doing it together. At Cytora, now an Applied Systems company, we’re driven by a shared mission to transform the industry through AI-powered solutions that deliver smarter decisions, stronger connections, and better outcomes.

We foster a culture that values who you are and recognizes that you’re more than your role: you’re a teammate, and you matter. We thrive on the strength of our diverse experiences and celebrate the uniqueness each person brings to work every day.

We believe flexibility fuels performance. Whether remote, hybrid, or in-office, we empower our teams to work in ways that work best for them.

Here’s what you can expect when you join us:

A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Competitive salary + OTE

• Remote-first with flexible working arrangements

• Professional development opportunities, including attending industry conferences

• Health Insurance

• Annual company retreats

Location

Cytora are a remote-first company. For this role you can be based anywhere in the UK provided you have fluent spoken and written English, and have the permanent right to work without requiring visa sponsorship.

EEO Statement

Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.