Web Designer (Marketing-Focused)

About us:

Ignite Visibility is an award-winning, technology-enabled digital marketing agency, recognized for our cutting-edge approach to product creation and performance marketing.

We’re a powerhouse of innovation, driven by a team of strategists, creators, and engineers who work remotely and thrive in a diverse, fast-paced environment. Our mission is simple: deliver best-in-class results through bold thinking and strategic digital solutions that make a real impact.

Recently, Ignite Visibility has expanded through the strategic acquisition of Outliant, integrating their exceptional product and website development expertise into our collective.

While you may still see Outliant email addresses from hiring managers, please note that all positions are now part of Ignite Visibility. We continue to live by a culture that inspires excellence, values ingenuity, and empowers every team member to push boundaries and deliver seamless digital experiences.

Join Ignite Visibility, where visionary ideas lead to exceptional growth and impactful results!

About the role:

We’re seeking a full-time Web Designer (Marketing-Focused) to join our team and help craft seamless and engaging user experiences across our projects.

In this role, you’ll be responsible for designing fully responsive visuals from concept to completion, ensuring exceptional user experiences. Your primary focus will include creating marketing landing pages, managing related advertisements, and executing branding initiatives.

We’re looking for a creative professional with strong skills in developing impactful marketing materials while maintaining brand consistency across multiple channels.

For candidates outside the EST time zone, this position requires some overlap with EST working hours.

Seniority Level: Senior Level

Responsibilities:

Visual Design:

• Creating Visual Content: Designing marketing materials such as landing pages, social media graphics, email templates, and advertisements that align with the brand’s visual identity and marketing goals.

• Brand Consistency: Ensuring all designs maintain consistency with the brand’s guidelines and messaging across different platforms and channels.

• Campaign Design: Developing visuals for marketing campaigns, including banners, promotional materials, and other assets to support marketing strategies and goals.

Market Research and Analysis:

• Conduct thorough user research to understand user needs, behaviors, and preferences.

• Analyze industry trends and competitor designs to create innovative and effective marketing materials.

Information Architecture:

• Develop information architecture and user flows to create intuitive and effective user experiences.

• Organize and structure content for optimal user engagement and navigation.

Usability Testing:

• Plan and conduct usability testing sessions to gather feedback on designs and identify areas for improvement.

• Iterate designs based on user testing results and feedback.

Accessibility and Inclusivity:

• Ensure designs are accessible to users with diverse abilities and needs.

• Stay updated on accessibility standards and integrate them into the design process.

User Interface Design:

• Design visually appealing and user-friendly interfaces that align with brand guidelines.

• Create low-fidelity and high-fidelity wireframes to visualize and communicate design concepts.

• Develop interactive prototypes to test and iterate on design solutions.

Organization & Documentation:

• Produce detailed visual and interaction assets to streamline the development team's implementation of designs. This includes creating comprehensive style guides, defining precise variables, and providing other essential documentation for seamless implementation. Create design systems to ensure design consistency across all platforms, devices, and user touchpoints.

• Handoff Delivery: Prepare and deliver comprehensive design handoffs to engineering teams, including detailed specifications and design systems.

• Industry Awareness: Stay up-to-date with industry design trends and technologies to create innovative and effective products.

Collaboration:

• Work closely with cross-functional teams, including developers, product managers, and other stakeholders.

• Drive collaborative client interactions to elevate designs beyond expectations.

• Receiving and incorporating feedback from stakeholders to refine and improve designs.

Ownership: 

• Managing multiple design projects simultaneously, adhering to deadlines, and ensuring high-quality deliverables.

• Strategic thinking to align design efforts with overall business goals.

• Decision-making skills to resolve design conflicts and make informed choices.

Requirements:

• Minimum of 5 years of professional design experience, preferably in a B2B environment, including agency, tech, or freelance work. Startup agency experience is a big plus.

• Graphic Design Skills: Expertise in creating compelling visual content with strong understanding of design principles, typography, and color theory. Proficient in Adobe Creative Suite and other design tools for producing high-quality graphics.

• UI Skills: Excel in creating scalable UI designs for desktop and mobile using Figma and Adobe Suite. 

• Web Mastery: Showcase advanced proficiency in web design, with a deep understanding of user interfaces, user experience principles, and the ability to create visually compelling and user-friendly websites.

• Organization: Skilled in systemic design for team-wide use, covering components, typography, colors, grids, and margins.

• Accountable: Take ownership, solve problems independently, and commit to project success.

• Communication: Effective in team and client communication, presenting research and design concepts.

• Strong portfolio that demonstrates a range of work in both print and digital.

• Experience with Figma and Adobe Illustrator, Photoshop is a plus!

• Excellent communication skills.

• Self-starter with a strong sense of ownership and ability to work autonomously.

• Ability to work independently and in a team environment.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Paid Time Off

• Non-working holidays per country of residence.

• Salary increases and performance-based bonuses.

• Referral bonuses.

• Monthly internet stipend.

• Fun and casual work environment.Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

Important Notice

To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers.

All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via HireFlix) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at recruitment@outliant.com.

Please be assured that we are fully committed to maintaining integrity in our hiring process.