VP of Growth Marketing

At HackerRank, we help over 2,500 of the most prestigious logos across industries find, hire and upskill amazing developer talent using our SaaS-based Developer Skills Platform. We pioneered and continue to lead the developer skills market. At HackerRank, we are passionate about our mission to 'Change the world to value skills over pedigree. This position is Full-Time and Remote within the United States. We seek a dynamic and experienced Vice President of Growth Marketing to join our leadership team. This role will drive our growth strategy across both B2C and B2B market segments for all stages of the funnel, including revenue for digital sales.

Reporting directly to our President and CRO, this person will lead a team of growth marketers while working closely with product, marketing, sales, and support to plan and execute growth strategies based on data, analysis, and experimentation. Additionally, they will have proven experience selling and marketing to software developers and other technical audiences through both PLG and enterprise sales motions.

The ideal candidate will excel in these areas:

Strategic Leadership:

• Seeks to deeply understand our markets through data, analysis, and direct observation to formulate effective growth strategies

• Inspires team with compelling strategies and motivates them to innovate, execute, and value success

• Creates measurable goals and establishes strong procedures to monitor performance

• Works closely with cross-functional stakeholders to gain alignment on strategy and execution

• Puts the interests of customer and company above team and self

Full Funnel Expertise:

• Works closely with field sales stakeholders to support field sales objectives

• Works closely with product stakeholders to support digital sales objectives

• Creates customer journey maps for both B2C, B2B

• Establishes funnel metrics for TOFU, MOFU, and BOFU across both B2C and B2B

• Creates effective content and campaigns for SEM, SEO, display, Social Media, Website, email, events, etc.

• Analyzes data daily to determine investment decisions (channels, campaigns, and programs), manage budgets, extract key insights, and recommend actions

• Establishes a robust and agile experimentation culture using techniques like growth hacking, continuous A/B testing, and rapid iteration

Digital Sales Execution:

• Owns and grows digital sales revenue through our self-service subscription products offered to both B2C and B2B customers

• Works collaboratively to ensure digital sales synergy with field sales

• Aligns pricing and packaging strategies to market needs

• Works with product teams to support PLG lead sales motion

Experience and Skills:

• 10+ years of experience leading growth marketing and demand generation teams

• Proven track record growing companies or products in the $20M - $100M range

• Strong statistical and analytical skills

• Expertise in building repeatable, scalable processes

• Expertise with modern sales and marketing tech stacks

• Ability to work cross-culturally and juggle multiple time zones: US, UK, and India

Nice to have:

• Experience working in developer tools or the tech industry

• Working knowledge of human resources, talent acquisition, or learning & development

Benefits & Perks:

We have a complete package of competitive benefits and perks, which include the following:

• One-time home office set up stipend

• Monthly Remote Work Enablement Stipend

• Professional Development Reimbursement

• Wellbeing Benefits (Headspace, etc)

• Flexible paid time off, paid leave for new parents, and flexible work hours

• Insurance for all employees (term life, personal accident, medical) along with medical insurance for their dependents

• Employee stock options

About HackerRank:

HackerRank is a Y Combinator alumnus backed by tier-one Silicon Valley VCs with total funding of over $100 million. The HackerRank Developer Skills Platform is the standard for assessing developer skills for 2,500+ companies across industries and 23M+ developers worldwide. Companies like LinkedIn, Stripe, and Peloton rely on HackerRank to objectively evaluate skills against millions of developers at every hiring process, allowing teams to hire the best and reduce engineering time. Developers rely on HackerRank to turn their skills into great jobs. We’re data-driven givers who take full ownership of our work and love delighting our customers!

HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment based on individual performance and qualification. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Notice to prospective HackerRank job applicants: We’ve noticed fake accounts posing as HackerRank Recruiters on Linkedin and through text. These imposters trick you into paying them for jobs/providing credit check information. Here’s how to spot the real deal:

• Our Recruiters use @hackerrank.com email addresses.

• We never ask for payment or credit check information to apply, interview, or work here.

We offer a comprehensive total rewards package in which you’ll be rewarded based on your performance and recognized for the value you bring to the business. 

Total compensation and benefits consist of salary, quarterly performance incentives, equity (stock options), medical, dental, vision, life insurance, travel insurance, monthly work-from-home stipend, learning and development reimbursements, flexible remote-first work culture, 401(K), flexible time off, generous parental leave and more. Under our flexible paid time off policy, you’ll decide how much time you need based on your circumstances.

Current base salary range: ($200,000 - $250,000). The exact salary may vary based on skills, experience, location, market ranges, and other compensation offered. The salary range does not include other compensation components, commission (for sales-related roles), bonuses, or benefits for which you may be eligible. Salary may be adjusted based on business needs.