VP Marketing

About Jimdo

We exist to unleash the power of the self-employed - helping solopreneurs and micro-businesses thrive by doing what they're passionate about and removing the complexity of building lasting, successful businesses.

Jimdo started in 2007 when three school friends built a website builder in a Northern German farmhouse to help everyone build a presence online. Today, we're a profitable, remote-first company with 220+ people from 50+ nationalities working across 15+ countries. We've helped build over 36 million websites to get online across the world.

We're more than just a website builder. We're an AI-powered platform that helps self-employed people actually run and build successful businesses — from getting found online, winning customers and running their business with a peace of mind by knowing exactly what to do next to move forward.

At the heart of Jimdo is a strong belief in personalized, data-driven guidance. Our platform combines design, business tools, and an AI-powered core that turns real customer data into clear insights and next steps helping our customers focus on what moves their business forward.

Role Overview :

We’re entering our next chapter of global expansion and AI-enabled product innovation and we’re looking for a strategic, product-savvy, and data-driven VP of Marketing to lead the way. If you’re excited about shaping category positioning, scaling revenue through modern PLG strategies, and building a high-performing distributed team — this might be your next big move.

As VP of Marketing, you will operate as a key strategic partner to the CEO and executive team. You’ll define and execute a global marketing strategy spanning demand generation, product marketing, brand positioning, and lifecycle growth.

You’ll build and scale a modern, AI-enabled marketing engine that delivers measurable revenue impact, strengthens our competitive positioning, and elevates Jimdo’s authority in the AI-powered SaaS space.

This is a high-visibility leadership role with direct influence on company-wide strategy and growth.

Your impact:

• Define and execute a global marketing strategy aligned with revenue and company OKRs

• Own product positioning, messaging, pricing narratives, and competitive differentiation

• Lead go-to-market strategy for new features, AI capabilities, and market expansions

• Build and scale an AI-driven demand generation engine across paid, SEO, partnerships, lifecycle, and PLG

• Align closely with Sales, RevOps, Product, and CS to optimize full-funnel performance (acquisition → retention → expansion)

• Strengthen Jimdo’s brand voice and thought leadership in AI-enabled SaaS and small business enablement

• Lead, coach, and grow a distributed marketing team of 15–20 across growth, content, product marketing, brand, and operations

• Own the marketing budget, attribution models, dashboards, and performance forecasting

What you bring:

• 12+ years of progressive marketing experience in SaaS (B2C or PLG environments preferred)

• 4+ years in a senior marketing leadership role

• Proven track record of scaling revenue through demand generation and strong product marketing

• Deep understanding of PLG models and modern SaaS funnel metrics (CAC, LTV, conversion, retention, expansion ARR)

• Experience integrating AI and automation into marketing strategy and experimentation

• Strong leadership experience in remote-first, distributed teams

• Strategic mindset with the ability to balance long-term vision and hands-on execution

Nice to have:

• Experience serving solopreneurs or small business segments

• Multilingual (e.g., German & English)

What we offer:

Inspiring Mission: At our core, we are driven by a meaningful mission - to  empower solopreneurs and small businesses to succeed and  to contribute to the sustainability and vibrancy of the communities they serve.

Flexibility and Trust: Our work environment thrives on flexibility and trust. We offer fully remote work set-up  with opportunities for in-person collaboration. You can manage your working hours flexibly because we prioritize the results you deliver over the number of hours you put in. 

An International Diverse Team: Our team is a mosaic of over 248 individuals hailing from 50+ different countries and working across 15+ diverse locations. We take pride in our openness and inclusivity, with an Employee-led DEI Council and active ERGs that ensure everyone's voices are heard.

Continuous  Growth and Career Development: We invest in your growth with company-wide access to LinkedIn Learning and Monthly Manager Learning Series workshops, Culture Amp Skills Coach and Playbook, Mentoring. From day one, you have the chance to contribute your ideas and create a meaningful impact. Our flat hierarchies and swift decision-making processes provide an open platform for your career progression.

Competitive Benefits Package: 

• Annual compensation reviews to ensure you're rewarded fairly.

• A remote office set-up bonus to enhance your workspace.

• An employee assistance program, offering resources and counseling.

• Plus, a perk that keeps giving: up to three free Jimdo websites for your personal or professional projects that you get to keep forever.

Jimdo is proud to be an equal opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. Our diverse team values and celebrates the uniqueness of each individual. We embrace differences and believe that they enrich our organization, making us stronger and more innovative. Join us, and let's continue to create a workplace where everyone can thrive, regardless of background or identity.

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