About the role

D-Wave is seeking a Vice President of Integrated Marketing to lead our global demand generation, account-based marketing, events, digital marketing, website, search engine optimization (SEO), and AI discovery—including generative engine optimization (GEO) and large language model optimization (LLMO)—and marketing operations.

This leader will be responsible for connecting demand generation, ABM, digital, events, website, customer proof, marketing operations, and Sales/BDR feedback into one integrated commercial marketing engine — ensuring D-Wave’s marketing activities are aligned to shared audiences, priorities, metrics, and business outcomes.

Reporting to the Senior Vice President of Marketing, this leader will build and execute integrated programs that engage buyers, generate and accelerate qualified pipeline, expand strategic customer relationships, and contribute measurably to revenue growth. The Vice President will work closely with Sales, Product Marketing, Product Management, Customer Success, Finance, and other teams to translate D-Wave’s commercial priorities into coordinated, data-driven marketing programs.

What you'll do

• Develop and execute integrated commercial marketing plans aligned with D-Wave’s revenue goals, target industries, priority accounts, and product offerings

• Build the operating model that connects demand generation, account-based marketing, digital marketing, website, and marketing operations into a coordinated, high-performing organization

• Translate company and go-to-market priorities into annual and quarterly marketing plans, budgets, performance targets, and clear areas of accountability

• Oversee demand generation and account-based marketing programs that generate qualified opportunities, accelerate pipeline, support customer expansion, and contribute to revenue growth

• Partner with Sales leadership to align marketing investment with priority accounts, industries, territories, commercial opportunities, lead follow-up and pipeline goals

• Establish a closed-loop operating model that connects campaign engagement, account progression, Sales/BDR feedback, pipeline creation, feedback, and learning

• Partner with Product Marketing, Communications, Customer Success, and Sales to turn customer outcomes, use cases, technical proof points, and market insights into integrated campaigns, content journeys, sales enablement, and executive thought-leadership platforms

• Guide digital strategy across paid media, website conversion, SEO, AI discovery and visibility, audience development, retargeting, and campaign optimization

• Strengthen the end-to-end buyer journey by improving lead capture, scoring, routing, nurturing, qualification, sales handoff, re-engagement, and opportunity acceleration

• Lead the evolution of D-Wave’s marketing technology, data and reporting infrastructure, including marketing automation, CRM integration, intent data, account-based marketing platforms, analytics, attribution, data quality, governance and AI-enabled capabilities

• Lead monthly integrated marketing impact readouts that connect campaign, website, event, content, ABM, Sales/BDR feedback, and pipeline data into clear decisions about what to scale, optimize, pause, or stop

• Use performance data, customer insights, and market intelligence to guide investment, improve program effectiveness, and identify opportunities for growth

• Manage the integrated marketing budget and external agency resources, ensuring investment is aligned with strategic priorities and measurable business outcomes

• Lead, coach, and develop Directors and Managers across integrated marketing, empowering the team to own execution while establishing clear expectations and accountability

• Champion strong collaboration across Marketing, Sales, Product, Customer Success, Finance, and revenue operations

About You

• 12+ years of B2B marketing experience within enterprise technology, SaaS, cloud, AI, quantum computing, or a similarly complex technology industry

• Significant leadership experience across demand generation, account-based marketing, digital marketing, website and SEO, and marketing operations

• Proven success building integrated marketing programs that generate qualified pipeline, accelerate opportunities, acquire customers, and contribute to revenue growth

• Experience developing account-based marketing strategies for strategic enterprise accounts and complex buying committees

• Strong understanding of enterprise buyer journeys, audience segmentation, lead management, funnel optimization, and long sales cycles

• Deep experience with CRM, marketing automation, digital marketing platforms, intent data, analytics, attribution, and executive reporting

• Demonstrated ability to use data and commercial insights to guide marketing strategy, investment, and optimization

• Experience leading Directors and Managers and developing high-performing teams in a high-growth or matrixed organization

• Strong record of partnering with Sales and aligning cross-functional teams around shared commercial objectives

• Outstanding strategic, analytical, communication, organizational leadership, and change management skills

• Experience commercializing emerging or highly technical enterprise technologies is strongly preferred

• MBA or equivalent advanced business experience is preferred

A D-Waver's DNA

• We look at the future and say “why not”; we see possibilities where others see problems or routines. We show the way ahead and are committed to achieving ambitious goals.
• We practice straight talk and listen generously to each other with empathy. We value different opinions and points of views. We ensure that we connect outside as well as inside to learn from others and inspire each other.
• We hold ourselves accountable for delivering results. We make decisions & take responsibility so that we can act & support each other.
• As leaders we motivate & engage our teams to undertake beyond what they originally thought possible, by developing our teams & creating the conditions for people to grow and empower themselves through enabling & coaching.

Our Compensation Philosophy is Simple but Powerful:

We believe providing D-Wavers with company ownership, competitive pay, and a range of meaningful benefits is the start of creating a culture where people want to give the best they’ve got — not because they’re simply making money, but because they’ve fallen in love with our vision, mission, values, and team. 

During the interview process, your Recruiter will review our total rewards (base, equity, bonus, perks, benefit, culture). The final offer is determined by your proficiencies within this level.   

Inclusion: 

We celebrate diverse perspectives to drive innovation in our pursuit. Our employees range from distinguished domain experts with decades of experience in their respective fields, to bright and motivated graduates eager to make their mark. Our diverse and innovative team will make you feel appreciated, supported and empower your career growth at D-Wave.

The Fine Print: 

No 3rd party candidates will be accepted

It is D-Wave policy to provide equal employment opportunity (EEO) to all persons regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, genetic information, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state/provincial, local law.