VP, Growth - Breakout Prop
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
Breakout is a crypto-native prop trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. With a commitment to transparency and innovation, we’re empowering traders to succeed in competitive markets while driving the future of trading. Recently acquired by Kraken, this acquisition gains the benefit of Kraken’s global infrastructure and trusted brand. Breakout is at a pivotal stage, having demonstrated exceptional growth and revenue performance and recently being acquired by Kraken. The mission now is to scale, and this critical role will lead that charge.
As Vice President of Growth Marketing, you will build and lead the growth function—driving acquisition, activation, retention, and referral. You will establish the frameworks, systems, and data-driven operations needed to scale growth with precision, discipline, and alignment with our crypto-native ethos.
The opportunity
Define and lead a full growth marketing strategy across user acquisition (digital, paid, partnerships, affiliate, and crypto-native channels), activation, conversion, retention, cross-sell, and upsell.
Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
Tie growth metrics to business KPIs across the full funnel and LTV.
Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.
Operate hands-on when necessary—executing campaigns, driving tests, and working directly with crypto-native channels and partners.
Collaborate closely with product, engineering, trading operations, and brand marketing to align growth efforts with the product roadmap and trader experience.
Stay ahead of crypto marketing trends, emerging channels, crypto-native communities, and regulatory-sensitive positioning.
Uphold Breakout Prop’s values: transparency, trader-first mentality, high integrity, and exceptional execution in a high-velocity market environment.
Skills you should HODL
10+ years of experience in growth marketing in high-growth tech, fintech, or crypto companies, including building teams and systems from scratch.
Crypto fluency: at least 2+ years in a crypto organization or leading a crypto vertical within fintech, plus personal passion and direct experience in the space.
Proven track record scaling acquisition, activation, and retention in high-growth environments.
Deep analytical rigor across funnel metrics, cohort analysis, A/B testing, attribution, and data-driven marketing.
Strong understanding of crypto markets, trader motivations, and crypto communities, with awareness of safe and compliant marketing in the space.
Strategic thinker and hands-on operator—able to build frameworks and also dive into details.
Excellent communicator, collaborator, and leader with experience influencing cross-functionally.
Startup mindset: thrives in fast-paced, ambiguous environments; proactive, resilient, and excited to build the company’s growth engine.
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Stay in the know
About the job
Apply for this position
VP, Growth - Breakout Prop
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
Breakout is a crypto-native prop trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. With a commitment to transparency and innovation, we’re empowering traders to succeed in competitive markets while driving the future of trading. Recently acquired by Kraken, this acquisition gains the benefit of Kraken’s global infrastructure and trusted brand. Breakout is at a pivotal stage, having demonstrated exceptional growth and revenue performance and recently being acquired by Kraken. The mission now is to scale, and this critical role will lead that charge.
As Vice President of Growth Marketing, you will build and lead the growth function—driving acquisition, activation, retention, and referral. You will establish the frameworks, systems, and data-driven operations needed to scale growth with precision, discipline, and alignment with our crypto-native ethos.
The opportunity
Define and lead a full growth marketing strategy across user acquisition (digital, paid, partnerships, affiliate, and crypto-native channels), activation, conversion, retention, cross-sell, and upsell.
Build and scale the growth team; establish processes, tech stack, analytics, and experimentation frameworks from the ground up.
Tie growth metrics to business KPIs across the full funnel and LTV.
Oversee marketing analytics and instrumentation, ensuring rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making.
Operate hands-on when necessary—executing campaigns, driving tests, and working directly with crypto-native channels and partners.
Collaborate closely with product, engineering, trading operations, and brand marketing to align growth efforts with the product roadmap and trader experience.
Stay ahead of crypto marketing trends, emerging channels, crypto-native communities, and regulatory-sensitive positioning.
Uphold Breakout Prop’s values: transparency, trader-first mentality, high integrity, and exceptional execution in a high-velocity market environment.
Skills you should HODL
10+ years of experience in growth marketing in high-growth tech, fintech, or crypto companies, including building teams and systems from scratch.
Crypto fluency: at least 2+ years in a crypto organization or leading a crypto vertical within fintech, plus personal passion and direct experience in the space.
Proven track record scaling acquisition, activation, and retention in high-growth environments.
Deep analytical rigor across funnel metrics, cohort analysis, A/B testing, attribution, and data-driven marketing.
Strong understanding of crypto markets, trader motivations, and crypto communities, with awareness of safe and compliant marketing in the space.
Strategic thinker and hands-on operator—able to build frameworks and also dive into details.
Excellent communicator, collaborator, and leader with experience influencing cross-functionally.
Startup mindset: thrives in fast-paced, ambiguous environments; proactive, resilient, and excited to build the company’s growth engine.
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Stay in the know