Vice President - Product Marketing

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About The Position:

G-P is seeking an experienced leader, Head of Product Marketing who will be a key driver in G-P's future growth through launching new products, enabling the global sales force, developing differentiated positioning, and evangelizing new innovations in the G-P platform.

The Head of Product Marketing will be responsible for orchestrating the key marketing content, messaging and enablement across G-P. They will work closely with the Product Management team to influence the product strategy by providing market and customer insights and building cross-functional launch plans to drive product awareness and adoption. They’ll also work closely with our global Sales, Marketing and Operations teams to enable them to effectively position our product with consistent and differentiated messaging.

This individual will develop a deep understanding of the market landscape, prospective customers and buying process along with in-depth technical knowledge of customer use cases. You will be expected to own, manage and analyze our existing products and business lines and help identify compelling new opportunities to drive exponential growth.

What you will do:

• Collaborate with product management to create a shared vision of how we show and describe the value of G-P's offerings and execute on that vision.

• Build a world-class Product Marketing team to ensure that the team is appropriately staffed and mentored to deliver on G-P's product marketing goals.

• Provide input on product priorities based on prospect, customer, industry and competitive research.

• Create product positioning, messaging and value propositions that differentiate G-P in the market.

• Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning.

• Support creation of sales tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Train and support global sales team to articulate product positioning and advantages.

• Partner with Marketing teams to develop content to increase coverage of G-P in key analyst publications, trade, business and press.

• Serve as the voice of G-P Product offerings, charged with speaking with authenticity and depth to tell the story of how our offering is driving the paradigm shift in the industry.

• Own execution of Customer Advisory Board framework including recruitment, management and meeting logistics.

What We Are Looking For:

Minimum Requirements:

• 15+ years of relevant work experience in high profile technology/ SaaS solutions and product development companies; working knowledge of HRIS is a plus.

• Experienced people leader who has built, developed and retained high performing teams.

• Experience building trusted relationships with executive sponsor and end users.

• Proven track record in building, getting buy-in and executing marketing plans and product launches.

• Excellent communication skills to explain complex technology concepts into simple and intuitive communications.

• Proven track record of spearheading cross departmental collaboration in a fast moving, technical environment.

• Strong experience selling and marketing to enterprise customers on a global scale across North America, EMEA and the Asia Pacific regions.

• Demonstrated experience building credibility with and delivering results for product, sales and marketing teams.

• Uses data to measure results and inform strategic decision making.

• Compelling storyteller with a strategic and analytical mindset who can engage customers and prospects.

• Proven leadership to work cross organizationally and influence alignment to directly impact company direction and sales success.

• Demonstrated ability to clearly communicate the unique value proposition through messaging frameworks, website experiences, customer facing collateral and sales tools.

• A customer-first mentality to go above and beyond to deliver for the customer.

• Proven team player who has managed launch of new products and services across key functional teams.

• Deep passion for market intelligence including market dynamics, buyer personas and buying criteria.

• Keen knowledge of product pricing and packaging offers to customer value and be a key stakeholder in pricing decisions.

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.

The annual gross base salary range for this position is $X - $X plus variable compensation.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.