Vice President of Marketing

VICE PRESIDENT OF MARKETING Department: Marketing Reports To: Chief Revenue Officer (CRO) Location: Remote DAS Health is seeking a strategic and execution-driven marketing leader to accelerate growth and strengthen brand leadership across the Healthcare vertical, with a primary focus on Senior Living and Ambulatory organizations. This role plays a pivotal part in advancing DAS Healths mission to empower healthcare organizations through technology that drives better patient outcomes, operational efficiency, and regulatory compliance. The ideal candidate combines strategic vision with executional excellence a leader who can develop comprehensive plans and lead their implementation. You will define the strategy and guide its execution, overseeing the development of campaigns, refinement of messaging, creation of content, and analysis of performance metrics. Candidates with MSP or IT services experience who thrive in a high-performance, collaborative, and growth-oriented environment will excel in this role. Responsibilities Strategic Leadership

• Develop and execute a marketing strategy aligned with DAS Healths growth goals across the Senior Living and Ambulatory sectors.

• Position DAS Health as a trusted technology and managed services partner through differentiated messaging, thought leadership, and brand visibility.

• Collaborate with Sales, Product, and Executive Leadership to align go-to-market priorities, optimize lead flow, and accelerate revenue growth.

• Translate complex technology and compliance solutions into clear, value-driven messaging tailored to healthcare decision-makers.

• Champion DAS Healths position as a catalyst for digital transformation in healthcare helping organizations modernize IT environments while improving care delivery and operational resilience.

Execution & Demand Generation

• Drive execution of integrated marketing programs that generate awareness, engagement, and qualified pipeline.

• Oversee digital strategy including website performance, SEO/SEM, paid advertising, email marketing, and social media engagement.

• Lead the creation of high-impact content including campaigns, case studies, press releases, and partner communications that support lead conversion and brand consistency.

• Analyze campaign data, performance metrics, and pipeline attribution to continuously refine marketing effectiveness and ROI.

• Support events, webinars, and partner initiatives by ensuring timely, strategic, and coordinated execution.

Team Leadership

• Lead and develop a marketing team that values creativity, accountability, and measurable outcomes.

• Provide mentorship and direction to ensure alignment with strategic priorities and operational excellence.

• Manage agency and vendor partnerships to expand capacity, optimize spend, and maintain consistent brand standards.

Operational Accountability

• Oversee marketing budgets, KPIs, and performance reporting to the executive team and board.

• Build scalable processes and systems to increase efficiency and visibility across marketing functions.

• Stay ahead of industry trends, market dynamics, and competitive insights to inform strategy and strengthen positioning.

Requirements

• 10+ years of progressive B2B marketing experience, including 5+ years in a leadership role within MSP, MSSP, IT services, or SaaS environments.

• Proven success developing and executing integrated marketing strategies that deliver measurable pipeline and revenue growth.

• Demonstrated ability to lead both strategic planning and execution across campaigns, content, and analytics.

• Proficiency in HubSpot, marketing automation, CRM, and analytics tools.

• Strong analytical, strategic, and creative capabilities with the ability to translate insights into action.

• Exceptional communication, presentation, and leadership skills with executive-level presence.

• Bachelors degree in Marketing, Business, or related field required; MBA preferred.

Why DAS Health DAS Health empowers healthcare organizations through technology that drives performance, compliance, and efficiency. Our managed IT, cloud, and cybersecurity solutions are built to support providers in delivering better care and stronger operational outcomes. We are seeking a marketing leader who can set the vision, drive execution, and deliver measurable impact. This is an opportunity to lead marketing for a growth-focused organization at the forefront of healthcare innovation, redefining how technology enables providers to deliver better care, securely and efficiently.