TikTok & Meta Media Buyer

Job Overview: We're hiring a TikTok & Meta Media Buyer to drive exceptional paid advertising results for a portfolio of enterprise and celebrity brands—plus fuel agency growth. Our client is a Gold Star TikTok Shop Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high-budget campaigns and deliver record-breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.

What You'll Do:

Client Campaign Management:

• Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads.

• Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok-to-Meta playbooks, leveraging winning creative and audience strategies across both platforms.

• Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably.

• Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates.

• Collaborate with creative teams to develop high-performing ad concepts and provide data-driven feedback on what's working across TikTok and Meta formats.

• Adjust budgets, bids, and targeting in real-time to maximize performance while minimizing wasted spend on both platforms.

Agency Growth:

• Design and execute lead generation campaigns across Meta to attract enterprise and celebrity brand partners.

• Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.

• Track and report on agency marketing ROI, cost per lead, and lead-to-client conversion rates.

Strategic Collaboration:

• Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.

• Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages

What You Need:

• 2-4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experience

• Proven track record managing $100K+ monthly ad budgets for e-commerce brands across TikTok and Meta

• Experience with B2B lead generation or agency marketing campaigns (preferred but not required)

• Strong grasp of performance metrics: ROAS, CPA, CAC, LTV, CTR, CPL

• Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools

• Excellent communication skills for presenting performance and strategy to clients

• Creative eye for identifying winning ad concepts and adapting them cross-platform

• Highly organized with ability to manage multiple high-budget accounts plus internal campaigns

• Passion for performance marketing, platform trends, and growth marketing

What Success Looks Like:

• Consistently exceed client ROAS targets while maintaining clients Top 10 partner status.

• Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.

• Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.

• Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.

• Proactively identify optimization opportunities and scale campaigns profitably.

• Build trusted client relationships through transparent reporting and strategic insights.

The Team:

You'll collaborate with Account Managers, Creative teams, Affiliate specialists, and a Shop Operations team under our founding leadership. We're performance-driven and results-focused, maintaining our Top 10 ranking through constant innovation and testing. Everyone contributes ideas and insights to drive record-breaking results. The Culture:

• Performance Pioneers – Challenge conventional wisdom, test innovative strategies, and constantly seek improvements that exceed benchmarks.

• Data-Driven Winners – Make decisions based on metrics and statistical significance, not gut feelings. Track everything and optimize relentlessly.

• Brand Obsessed – Communicate clearly with clients, exceed their expectations, and build the trusted partnerships that make us the preferred TikTok Shop partner.