At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

About the CUE XD Team

The CUE XD team (Context, Understanding & Evidence) is vital to how members make informed, confident choices. We focus on the visual cues, systems, and frameworks that help global audiences quickly understand what a title is about — building trust and confidence in their choices. Our work supports innovation across all member platforms, canvases and content types.

About the Role

As Strategy Lead, you'll define the strategies and principles that shape how visual and contextual cues guide member decision-making. You'll work at the intersection of research, creative production, and product design translating member experience principles into asset and evidence strategies.

What you’ll do

• Developing asset and evidence strategies — synthesizing research, audits and insights into clear frameworks and principles that guide product and creative decisions

• Defining quality standards — defining the quality standards and expectations for assets and evidence that are grounded in the production constraints and realities

• Driving cross-functional influence — bridging the gap between experimental thinking and global production at scale by aligning product, operations, and merchandising stakeholders around core strategic principles

• Creative translation — partnering with creative teams to translate strategies into prototypes, concepts and design systems

Required Skills & Experience

How you work:

You operate with a high degree of autonomy and are comfortable navigating ambiguity. You can proactively calibrate your own priorities, identify what needs to move, and act without waiting to be directed. You don’t need a manager to tell you where the gaps are; you see them and fill them.

You hold and defend a point of view. You’re willing to challenge assumptions — including those held by more senior stakeholders — but you do it with conviction and evidence, not friction. People leave conversations with you feeling sharper, not defensive.

You know the difference between influence and control, and you’ve made peace with it. In this role, you won’t always own the final call. What you will own is the quality of the thinking, the clarity of the documentation, and the strength of the recommendation — and you understand that’s where durable impact lives.

Professional Themes:

We are seeking individuals with a proven ability to lead through systems thinking, visual storytelling, and cross-functional influence. While typically gained over 10+ years in strategy, content, or research roles, we prioritize candidates who demonstrate the ability to challenge assumptions and drive outcomes at scale.

Portfolio / Work Examples:

Demonstrated examples of strategic frameworks, research synthesis, and cross-functional influence — ideally in a product or creative context at scale.

Our Culture & What You’ll Bring

In this role, you will be part of the evidence strategy team within CUE XD, reporting to the Evidence Strategy Manager. You will help shift evidence strategy from a reactive, downstream function to a proactive upstream voice within Member XD — shaping how Netflix designs for discovery across an increasingly complex and global content catalog. You will contribute to a culture of rigor, experimentation, and tight cross-functional collaboration.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusionis a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.