Strategic Partnerships Marketing Manager

About the Role

We are seeking a highly motivated and execution-focused Strategic Partnerships Marketing Manager to be the engine behind our most critical strategic partnerships marketing initiatives. This is a key role where you will own the hands-on execution and optimization of Account-Based Marketing (ABM) campaigns and targeted vertical programs designed to drive pipeline for our high-value strategic partnerships.

Reporting directly to the leader of Strategic Partner Marketing, you’ll focus on translating high-level partner strategies into measurable, multi-channel campaigns. This role requires deep expertise in campaign execution, a rigorous focus on ROI and performance analysis, and the ability to create repeatable Demand Gen Playbooks that will help us scale. You will work cross-functionally with Sales, Partner Managers, and our Events specialist to ensure every marketing dollar translates into tangible business impact.

What you will do

Campaign Execution & Optimization

• Own the end-to-end execution of Account-Based Marketing (ABM) ensuring alignment with the overarching GTM strategy for our Strategic Alliance Partners.

• Manage highly segmented, personalized campaigns designed for specific verticals, ensuring messaging resonates with industry-specific pain points.

• Be the primary operator of the marketing technology stack (e.g., 6 Sense, Salesforce), managing list segmentation, nurturing programs etc.

• Performance Reporting & Optimization: Monitor and analyze campaign outcomes, providing detailed performance reports. Utilize insights to optimize content strategy, and overall campaign effectiveness.

Cross-Team Collaboration

• Serve as the primary Demand Gen point-of-contact for Sales and Partner Management teams to coordinate campaign timing, define target account lists, and ensure proper follow-up on generated leads.

• Collaborate closely with the Events Coordinator to develop effective pre-, during-, and post-event nurture tracks and follow-up campaigns that convert event attendees into qualified pipeline.

• Work with Product Marketing/Comms/Brand to ensure the right messaging and assets are delivered to the right program..

Reporting & Playbook Creation

• Establish and maintain closed-loop reporting in the CRM to accurately measure and report on key metrics: campaign performance, pipeline contribution, and Marketing ROI (Return on Investment).

• Document and standardize successful campaign processes to create clear, repeatable Demand Gen Playbooks for ABM, vertical launches, and partner activations, enabling future scale.

What will you bring

• Proven, hands-on expertise in setting up, running, and optimizing multi-channel ABM campaigns is a must have

• A track record of success in B2B tech/SaaS marketing where the sales cycle is complex and requires targeted, high-touch engagement.

• Strong data analysis skills and direct experience building marketing performance dashboards in a CRM (e.g., Salesforce) or BI tool.

• A proactive, autonomous work style with the ability to operate independently

• Exceptional communication and collaboration skills to work effectively within cross-functional teams.

What is in it for you

• Kafeteria (multisport)

• Private Medical Healthcare

• Group Life Insurance

• Unlimited Discretionary Time Off

• Flexible working hours

• Remote work with occasional meetings in Wrocław office

• Reimbursement for the cost of learning (trainings, postgraduate studies etc.)

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