Staff Market Researcher
As a Staff Market Researcher at Apollo, you'll lead critical research initiatives that inform our competitive positioning, brand strategy, and growth opportunities. You'll work cross-functionally with Product and GTM teams to deliver actionable insights that drive business decisions around pricing, packaging, market expansion, and competitive strategy.
Key Responsibilities
Competitive Intelligence
Design and execute comprehensive competitive analysis frameworks to monitor competitor movements, product launches, and market positioning
Develop competitive battle cards and positioning materials for sales and product teams
Build and maintain competitive intelligence systems and dashboards
Conduct win/loss analysis to understand competitive dynamics and inform product strategy
Brand Tracking & Perception
Lead brand health tracking studies to measure awareness, consideration, and perception in target markets
Design and implement brand perception research across customer and prospect segments
Analyze brand positioning relative to competitors and provide strategic recommendations
Partner with marketing to measure brand campaign effectiveness
Growth Research
Lead pricing and packaging research to optimize monetization strategy
Conduct market sizing and segmentation analysis for expansion opportunities
Design and execute research to identify new market segments and use cases
Evaluate product-market fit for new features and offerings
Partner with Product on experimentation and testing methodologies
Cross-Functional Partnership
Collaborate with Product teams to inform roadmap decisions with customer insights
Partner with GTM teams (Sales, Marketing, Customer Success) to drive go-to-market strategy
Present research findings and recommendations to executive leadership
Mentor and guide other researchers and stakeholders on research best practices
Required Qualifications
8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research
Deep expertise in both qualitative and quantitative research methodologies
Proven track record conducting pricing and packaging research with measurable business impact
Strong competitive intelligence skills, including framework development and analysis
Experience with brand tracking methodologies and metrics
B2B SaaS experience preferred, particularly in sales intelligence, data, or martech
Excellent stakeholder management skills with ability to influence cross-functional teams
Strong analytical skills with proficiency in statistical analysis tools (SPSS, R, Python, or similar)
Outstanding communication skills with ability to translate complex data into actionable insights
Experience working across Product and GTM organizations in a fast-paced environment
Preferred Qualifications
Advanced degree in Market Research, Statistics, Business, or related field
Experience with research platforms and tools (Qualtrics, Sprig, Dovetail, etc.)
Knowledge of sales technology and data intelligence market
Experience building and scaling research functions
Background in product-led growth or expansion research
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ('OTE') range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Annual Pay Range
$170,000—$225,000 USD
About the job
Apply for this position
Staff Market Researcher
As a Staff Market Researcher at Apollo, you'll lead critical research initiatives that inform our competitive positioning, brand strategy, and growth opportunities. You'll work cross-functionally with Product and GTM teams to deliver actionable insights that drive business decisions around pricing, packaging, market expansion, and competitive strategy.
Key Responsibilities
Competitive Intelligence
Design and execute comprehensive competitive analysis frameworks to monitor competitor movements, product launches, and market positioning
Develop competitive battle cards and positioning materials for sales and product teams
Build and maintain competitive intelligence systems and dashboards
Conduct win/loss analysis to understand competitive dynamics and inform product strategy
Brand Tracking & Perception
Lead brand health tracking studies to measure awareness, consideration, and perception in target markets
Design and implement brand perception research across customer and prospect segments
Analyze brand positioning relative to competitors and provide strategic recommendations
Partner with marketing to measure brand campaign effectiveness
Growth Research
Lead pricing and packaging research to optimize monetization strategy
Conduct market sizing and segmentation analysis for expansion opportunities
Design and execute research to identify new market segments and use cases
Evaluate product-market fit for new features and offerings
Partner with Product on experimentation and testing methodologies
Cross-Functional Partnership
Collaborate with Product teams to inform roadmap decisions with customer insights
Partner with GTM teams (Sales, Marketing, Customer Success) to drive go-to-market strategy
Present research findings and recommendations to executive leadership
Mentor and guide other researchers and stakeholders on research best practices
Required Qualifications
8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research
Deep expertise in both qualitative and quantitative research methodologies
Proven track record conducting pricing and packaging research with measurable business impact
Strong competitive intelligence skills, including framework development and analysis
Experience with brand tracking methodologies and metrics
B2B SaaS experience preferred, particularly in sales intelligence, data, or martech
Excellent stakeholder management skills with ability to influence cross-functional teams
Strong analytical skills with proficiency in statistical analysis tools (SPSS, R, Python, or similar)
Outstanding communication skills with ability to translate complex data into actionable insights
Experience working across Product and GTM organizations in a fast-paced environment
Preferred Qualifications
Advanced degree in Market Research, Statistics, Business, or related field
Experience with research platforms and tools (Qualtrics, Sprig, Dovetail, etc.)
Knowledge of sales technology and data intelligence market
Experience building and scaling research functions
Background in product-led growth or expansion research
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ('OTE') range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Annual Pay Range
$170,000—$225,000 USD