Sr./Staff Product Marketing Manager

What You’ll Be Doing: 

At Grow, we are creating a game-changing experience that redefines how providers manage their practice, how clients find therapists, and how care is delivered. We're looking for a Senior Product Marketing Manager to help us drive GTM, adoption, and reach of our product offering. As one of our first Product Marketing hires, you’ll partner closely with our growing Product team and play a major role in setting a strategic direction for Product Marketing at Grow.

• Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral

• Produce and/or collaborate on content to engage target audiences, especially payors and providers

• Develop strategies to increase product visibility and adoption

• Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives

• Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product

Salary range: $127,000 - $185,000

You’ll Be a Good Fit If: 

• 5+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)

• Collaborative. You have experience working with PMs, designers, and various  cross-functional stakeholders

• User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies.. 

• Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same.

• Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement

• Highly Motivated. You take ownership of your work.