Sr. Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
Product Marketing Managers are responsible for developing and executing effective marketing Go-To-Market for our solutions. This individual contributor serves as the product’s strategic advocate, collaborating cross functionally across departments including product management, marketing, sales, and customer success to support business growth. This role develops messaging, positioning, and launch strategies that drive adoption, revenue, and customer satisfaction. They handle market research on current market trends, influence pricing and packaging, guide sales teams, and take part in presentations and events. Product marketers are the voice of the customer, researching buyer needs and experiences and translating these findings into product roadmaps in coordination with product management, as well as competitive counter-tactics.
What You'll Do
Develop and execute end-to-end product marketing strategies including market research, product positioning, messaging, and launch plans that optimize programs including new business, increased cross-sell and positive ROI
Craft compelling positioning & messaging that underscores the value propositions, differentiates our solutions, and aligns with our corporate strategy to increase buyer engagement and solution win rates. Lead cross-functional efforts for product launches, collaborating with product management, marketing, sales, enablement, and customer success
Accomplish results by coaching and guiding colleagues as a project-based leader; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards, and managing initiatives through an effective portfolio management framework to deliver against key financial targets
Conduct market research, customer interviews, and competitive analysis to understand customer needs and market trends, translating these findings into product roadmap recommendations, enhanced competitive tactics, and GTM strategies including the definition of product offerings, pricing, geographic coverage, and channel penetration
Utilize various channels to gain knowledge of customer use of current products, additional opportunities and buyer demands
Monitor the latest technology and Product Marketing trends through data-driven analysis and serve as a subject matter expert for Product Marketing activities, identifying and applying best practices in product marketing
What We're Looking For
Education:Required: Bachelor’s DegreePreferred: Marketing Degree or in Related Field
Experience:Required: +7 years of related experience in Marketing, Product Management, SaaS and/or B2B capacity
Ability to think and communicate strategically
Ability to manage multiple projects at one time with little supervision
Ability to present and influence an executive audience
Ability to empathize with our users/market and assume their perspective
Problem-solving and critical thinking ability required
Excellent oral and written communication skills
Ability to coordinate and communicate with other teams, especially with the product and sales
Positive and flexible attitude; ability to adapt well to change
Strong organizational and analytical skills
About the job
Sr. Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
Product Marketing Managers are responsible for developing and executing effective marketing Go-To-Market for our solutions. This individual contributor serves as the product’s strategic advocate, collaborating cross functionally across departments including product management, marketing, sales, and customer success to support business growth. This role develops messaging, positioning, and launch strategies that drive adoption, revenue, and customer satisfaction. They handle market research on current market trends, influence pricing and packaging, guide sales teams, and take part in presentations and events. Product marketers are the voice of the customer, researching buyer needs and experiences and translating these findings into product roadmaps in coordination with product management, as well as competitive counter-tactics.
What You'll Do
Develop and execute end-to-end product marketing strategies including market research, product positioning, messaging, and launch plans that optimize programs including new business, increased cross-sell and positive ROI
Craft compelling positioning & messaging that underscores the value propositions, differentiates our solutions, and aligns with our corporate strategy to increase buyer engagement and solution win rates. Lead cross-functional efforts for product launches, collaborating with product management, marketing, sales, enablement, and customer success
Accomplish results by coaching and guiding colleagues as a project-based leader; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards, and managing initiatives through an effective portfolio management framework to deliver against key financial targets
Conduct market research, customer interviews, and competitive analysis to understand customer needs and market trends, translating these findings into product roadmap recommendations, enhanced competitive tactics, and GTM strategies including the definition of product offerings, pricing, geographic coverage, and channel penetration
Utilize various channels to gain knowledge of customer use of current products, additional opportunities and buyer demands
Monitor the latest technology and Product Marketing trends through data-driven analysis and serve as a subject matter expert for Product Marketing activities, identifying and applying best practices in product marketing
What We're Looking For
Education:Required: Bachelor’s DegreePreferred: Marketing Degree or in Related Field
Experience:Required: +7 years of related experience in Marketing, Product Management, SaaS and/or B2B capacity
Ability to think and communicate strategically
Ability to manage multiple projects at one time with little supervision
Ability to present and influence an executive audience
Ability to empathize with our users/market and assume their perspective
Problem-solving and critical thinking ability required
Excellent oral and written communication skills
Ability to coordinate and communicate with other teams, especially with the product and sales
Positive and flexible attitude; ability to adapt well to change
Strong organizational and analytical skills