Sr. Product Manager - Growth
Job Summary:
The Senior Product Manager – Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels.
This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel. You are a 'full-stack' growth thinker who understands how to use data and insights to unlock revenue and customer value at scale.
Job Expectations:
Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.
Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.
Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews.
Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.
Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences.
Partner with Data and Analytics to define and track North Star metrics and leading indicators
Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping.
Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders
Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.
Knowledge, Skills, and Abilities
Required:
Proven track record of driving 'move the needle' results in a B2C e-commerce or marketplace environment.
Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making.
Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar.
Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging.
Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders.
Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams.
Solid understanding of APIs, event-driven architectures, data flows, and system integrations.
Customer-first and outcomes-driven mindset.
Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value.
Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing.
Experience working in an Agile/Scrum development process.
Preferred:
Direct experience optimizing international e-commerce funnels
Background in SEO-driven product growth or referral program management.
Experience supporting international or multi-brand e-commerce platforms.
Experience Requirements:
Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment.
Education Requirements:
Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.
#LI-JC1
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations. Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale:
$176,534—$264,801 USD
About the job
Apply for this position
Sr. Product Manager - Growth
Job Summary:
The Senior Product Manager – Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels.
This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel. You are a 'full-stack' growth thinker who understands how to use data and insights to unlock revenue and customer value at scale.
Job Expectations:
Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.
Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.
Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews.
Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.
Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences.
Partner with Data and Analytics to define and track North Star metrics and leading indicators
Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping.
Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders
Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.
Knowledge, Skills, and Abilities
Required:
Proven track record of driving 'move the needle' results in a B2C e-commerce or marketplace environment.
Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making.
Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar.
Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging.
Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders.
Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams.
Solid understanding of APIs, event-driven architectures, data flows, and system integrations.
Customer-first and outcomes-driven mindset.
Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value.
Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing.
Experience working in an Agile/Scrum development process.
Preferred:
Direct experience optimizing international e-commerce funnels
Background in SEO-driven product growth or referral program management.
Experience supporting international or multi-brand e-commerce platforms.
Experience Requirements:
Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment.
Education Requirements:
Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.
#LI-JC1
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations. Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale:
$176,534—$264,801 USD