Sr. Marketing Operations Manager

POSITION SUMMARY 

The UpKeep marketing team is looking for a highly motivated, analytical, and detail driven Marketing Operations Manager to dive in and own the day-to-day execution /orchestration of our martech stack, build programs, run campaigns, and help us to build out our attribution and scoring models. 

You must have a deep understanding and experience with the marketing funnel (think double funnel where inbound and ABM converge) and a passion for helping the team build processes that scale. This is a high growth environment with a team that thrives on collaboration and metrics to drive results and continual scale.  If you’re a martech expert that is looking to be a key pillar of our marketing team, please reach out!  

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES  

• Effectively influence, align, and collaborate with key functions, particularly Demand Generation, Sales Development, and Revenue Ops to drive cross functional results

• Partner with Demand Generation, Customer & Community, and Sales Development on creating and coordinating marketing programs, identifying trends across those campaigns and working towards proactive campaign optimization 

• Own our attribution systems and methodology to define a lead attribution model that accurately reflects our touch points 

• Be the admin and expert for the MarTech stack (Pardot, Intercom, etc) and knowledgeable to collaborate with Rev Ops around Sales stack (Gong, Salesforce, Lean Data, Apollo.io etc)

• Strategize, define, and track our Marketing pipeline generation targets, providing weekly readouts to team

• Create and manage accurate reports and dashboards such as; campaign health, sales development trends, meetings booked, pipeline and multi-touch attribution 

• Build and manage operational programs, lead scoring, lead lifecycle / account lifecycle, lead routing, creation of custom fields, etc.  Develop and document data capture process and enable marketers to ensure data collection and standardization

• Create campaigns, events, webinars, social campaigns, etc. including template management, email campaigns and nurture campaigns in our marketing tools 

• Analyze the data and provide strategic insights to improve the effectiveness of the marketing outcomes

EXPERIENCE  

• Bachelor's degree in marketing or business administration, or related field

• 6+ years of experience in Marketing Operations, Marketing Program Management, or Demand Generation

KNOWLEDGE 

• Building, adjusting, and maintaining demand generation and attribution models

• Marketing, lead routing and Account Based System administration, including Pardot, Postal.io/Sendoso, Lean Data

• Familiarity / direct experience with sales engagement platforms, ideally Salesloft or Outreach

• Strong knowledge with Salesforce reporting 

• Strong ability to provide deliverables while navigating ambiguity 

• Experience at a growth stage SaaS company preferred

DESIRED BEHAVIORS 

• Receptive to change – is flexible. Seeks and adopts improved approaches and processes.

• Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.

• Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.

• Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs. 

• Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn. 

• Communicates ideas – respectfully exchange information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives. 

• Works collaboratively – shares knowledge and information, fosters teamwork and contributes to a positive work environment where people want to come to work.  

• Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values. 

• Act as a good citizen of UpKeep.  

At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.