Sr Manager, Product Marketing - Devices & Applications
About 1Password:
We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
1Password is seeking an experienced cybersecurity product marketer to join as a Senior Manager, Product Marketing and drive the product marketing strategy for our device and application security solutions. This individual will help define the future of securing devices and applications and deliver the story of the Extended Access Management (XAM) platform to businesses of all sizes - focusing on innovation, new capabilities, and effectively communicating the value of new security solutions in the market.
Reporting to the Director of Product Marketing, this individual will help drive market positioning, develop messaging, influence the product roadmap, and shape go-to-market plans in partnership with marketing and sales for Device Trust, Trelica by 1Password, and the 1Password Extended Access Management platform.
This leader will be a key contributor to the XAM platform story, ensuring alignment across product, marketing, and sales - while helping customers and the market understand and adopt a new approach to securing devices and applications. They will lead an experienced product marketing team responsible for delivering insights, storytelling, and market activation programs. They will help set strategic direction, drive prioritization, and deliver measurable business outcomes in a competitive cybersecurity market.
A deep understanding of workforce cybersecurity is essential—this role requires experience with security and IT leadership priorities, as well as securing employee devices, SaaS applications, and workforce access.
This position is remote (open to candidates located in the US and Canada).
What we're looking for:
Experience: 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in a people leadership role.
Go-to-Market expertise: Proven ability to launch and scale enterprise security products, including expertise across customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement.
Strategic leadership: Ability to align go-to-market strategies with evolving customer needs and industry trends.
Cybersecurity insight: Deep knowledge of workforce security, access management, and emerging threats, with insight into evolving IT and security priorities.
Leadership and collaboration: Excellent communication and leadership skills, with the ability to align and influence cross-functional teams.
Certifications: While not required, certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.) is an asset.
Degrees: Bachelor or Master’s in Technology, Marketing, or related field or equivalent work experience is an asset.
What you can expect:
Impactful work: Lead launch and adoption strategies for innovative new device, application, and platform capabilities, empowering organizations to stay secure.
Innovative environment: Join a team that values creativity, collaboration, and a growth mindset.
Growth opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skillset.
Develop product marketing strategy: Support the growth of the Extended Access Management category and expand 1Password’s role in securing devices and applications. Guide launch and adoption strategies for device, application, and platform security solutions.
Develop and mentor the team: Coach and support a high-performing product marketing team, fostering accountability and growth.
Drive insights: Conduct research to inform strategy, improving win rates, deal sizes, and market share while identifying competitive threats.
Create narratives and messaging: Craft compelling messaging that differentiates 1Password from legacy MDM, IGA, IAM, and SSO solutions - helping us win against key competitors.
Activate with sales and marketing: Equip sales with training and tools while driving XAM adoption through targeted campaigns.
Measure and optimize: Track KPIs to refine strategies, driving product sales growth, customer adoption, and competitive wins.
USA-based roles only: The annual base salary for this role is between $172,000 USD and $232,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $158,000 CAD and $214,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
We believe in the power of remote work, but we also recognize that in-person connection is sometimes important to help us achieve our mission. While we are a remote-first company, occasional travel for in-person engagement will be a part of this role. Frequency will depend on role and responsibilities, and may include, but is not limited to, annual department-wide offsites, team meetings, and customer/industry events. These events will typically be held in varying locations across Canada and the US.
What we offer:
We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Health and wellbeing
> 👶 Maternity and parental leave top-up programs
> 👟 Wellness spending allowance
> 🏝 Generous PTO policy
> 💖 Company-wide wellness days off scheduled throughout the year
> 🧠 Wellness Coach membership
> 🩺 Comprehensive health coverage
Growth and future
> 📈 Company equity for all full-time employees
> 💸 Retirement matching program
> 💡 Training budget, 1Password University access, and learning sessions
> 🔑 Free 1Password account (and friends and family discount!)
Flexibility and community
> 🤝 Paid volunteer days
> 🌎 Employee-led DEIB programs and ERGs and ECGs
> 🏠 Fully remote environment
> 🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject 'AI accommodation request'. For additional information see our Candidate Privacy Notice.
About the job
Apply for this position
Sr Manager, Product Marketing - Devices & Applications
About 1Password:
We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
1Password is seeking an experienced cybersecurity product marketer to join as a Senior Manager, Product Marketing and drive the product marketing strategy for our device and application security solutions. This individual will help define the future of securing devices and applications and deliver the story of the Extended Access Management (XAM) platform to businesses of all sizes - focusing on innovation, new capabilities, and effectively communicating the value of new security solutions in the market.
Reporting to the Director of Product Marketing, this individual will help drive market positioning, develop messaging, influence the product roadmap, and shape go-to-market plans in partnership with marketing and sales for Device Trust, Trelica by 1Password, and the 1Password Extended Access Management platform.
This leader will be a key contributor to the XAM platform story, ensuring alignment across product, marketing, and sales - while helping customers and the market understand and adopt a new approach to securing devices and applications. They will lead an experienced product marketing team responsible for delivering insights, storytelling, and market activation programs. They will help set strategic direction, drive prioritization, and deliver measurable business outcomes in a competitive cybersecurity market.
A deep understanding of workforce cybersecurity is essential—this role requires experience with security and IT leadership priorities, as well as securing employee devices, SaaS applications, and workforce access.
This position is remote (open to candidates located in the US and Canada).
What we're looking for:
Experience: 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in a people leadership role.
Go-to-Market expertise: Proven ability to launch and scale enterprise security products, including expertise across customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement.
Strategic leadership: Ability to align go-to-market strategies with evolving customer needs and industry trends.
Cybersecurity insight: Deep knowledge of workforce security, access management, and emerging threats, with insight into evolving IT and security priorities.
Leadership and collaboration: Excellent communication and leadership skills, with the ability to align and influence cross-functional teams.
Certifications: While not required, certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.) is an asset.
Degrees: Bachelor or Master’s in Technology, Marketing, or related field or equivalent work experience is an asset.
What you can expect:
Impactful work: Lead launch and adoption strategies for innovative new device, application, and platform capabilities, empowering organizations to stay secure.
Innovative environment: Join a team that values creativity, collaboration, and a growth mindset.
Growth opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skillset.
Develop product marketing strategy: Support the growth of the Extended Access Management category and expand 1Password’s role in securing devices and applications. Guide launch and adoption strategies for device, application, and platform security solutions.
Develop and mentor the team: Coach and support a high-performing product marketing team, fostering accountability and growth.
Drive insights: Conduct research to inform strategy, improving win rates, deal sizes, and market share while identifying competitive threats.
Create narratives and messaging: Craft compelling messaging that differentiates 1Password from legacy MDM, IGA, IAM, and SSO solutions - helping us win against key competitors.
Activate with sales and marketing: Equip sales with training and tools while driving XAM adoption through targeted campaigns.
Measure and optimize: Track KPIs to refine strategies, driving product sales growth, customer adoption, and competitive wins.
USA-based roles only: The annual base salary for this role is between $172,000 USD and $232,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $158,000 CAD and $214,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
We believe in the power of remote work, but we also recognize that in-person connection is sometimes important to help us achieve our mission. While we are a remote-first company, occasional travel for in-person engagement will be a part of this role. Frequency will depend on role and responsibilities, and may include, but is not limited to, annual department-wide offsites, team meetings, and customer/industry events. These events will typically be held in varying locations across Canada and the US.
What we offer:
We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Health and wellbeing
> 👶 Maternity and parental leave top-up programs
> 👟 Wellness spending allowance
> 🏝 Generous PTO policy
> 💖 Company-wide wellness days off scheduled throughout the year
> 🧠 Wellness Coach membership
> 🩺 Comprehensive health coverage
Growth and future
> 📈 Company equity for all full-time employees
> 💸 Retirement matching program
> 💡 Training budget, 1Password University access, and learning sessions
> 🔑 Free 1Password account (and friends and family discount!)
Flexibility and community
> 🤝 Paid volunteer days
> 🌎 Employee-led DEIB programs and ERGs and ECGs
> 🏠 Fully remote environment
> 🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject 'AI accommodation request'. For additional information see our Candidate Privacy Notice.