As a leader in the financial technology industry, Wealthfront empowers individuals to take control of their financial futures through high interest saving, automated investing and financial planning. Wealthfront is growing at a rapid pace, and we are excited to scale our paid marketing efforts. We are looking for a Sr. Manager of Paid Marketing, who is an expert on paid search (SEM), Google Display channels -  Performance Max, Demand Gen, and programmatic display. The ideal candidate will bring a proven track record of strategizing, executing, and optimizing paid search and Google Display campaigns to accelerate customer acquisition growth. He/she will also have a breadth of experience across other performance marketing / DR channels, and can capture demand opportunities from our other campaigns across the marketing funnel.

The ideal candidate is well-versed in quantitative and qualitative marketing analytics and can build a culture of insight-driven decision making. He/she will also partner closely with leaders across Data Science & Engineering, Product Marketing, Lifecycle Marketing, Consumer Research and Creative to deliver on our goals. 

We’re a remote-friendly team and open to candidates from the US and Canada.

Responsibilities

• Strategize, execute, and scale marketing campaigns across paid search (SEM), Google Display - Performance Max, Demand Gen, and programmatic display.

• Partner with paid marketing teammates to identify and maximize acquisition opportunities - demand capture from our upper/mid funnel marketing, retargeting, etc.

• Expand Wealthfront’s growth levers through new performance marketing / DR experimentations - identify, evaluate, and execute opportunities that align to company goals and objectives. (i.e., programmatic display, landing page testing / optimizations, unlocking new DR channels, SEO ).

• Develop and own marketing plans for customer acquisition growth - from channel evaluation to test designing to campaign planning to launch and measurement.

• Manage and optimize marketing budgets to ensure efficient allocation and maximum ROI.

• Collaborate closely with cross-functional teams including Data Analytics, Design/Creative, Engineering, and Product Marketing to ensure seamless execution of marketing initiatives.

• Monitor key performance metrics, analyze campaign effectiveness, and generate actionable insights to drive data-driven decision-making. 

• Present paid marketing performance and insights to cross-functional and executive teams on a regular basis.

• Stay current with industry trends, emerging technologies, and competitive landscape to identify new opportunities for experimentation and scaling.

Qualifications

• Bachelor's degree or higher.

• 6+ years of digital marketing experience in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs for paid search, Google Display - Performance Max, Demand Gen.

• 3+ years experience managing other performance marketing / DR campaigns, and having expertise in full-funnel marketing.

• Proven examples of impactful projects translating  data into actionable insights and strategic recommendations.

• Experience running A/B and multivariate experiments within paid digital channels

• Personal finance knowledge/experience is a big bonus, but not required.

• Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required.

Estimated annual salary range: $149k - $163k USD, plus Equity.

Plus benefits including medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!