Sr. Manager - Growth Marketing

Company Description

When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom.

Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Job Description

As an integral part of the Marketing Operations team, you will be responsible for managing the company’s customer acquisition funnel. You will manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling. Working cross-functionally with sales, product, and product marketing teams, you will design and implement data-driven growth initiatives. As a growth marketing manager your job is to find the channels and strategies to increase revenue and meet company goals. 

In this role, you will: 

• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing and paid advertising 

• Develop a unified approach to marketing’s customer acquisition efforts in collaboration with sales, product, product marketing, and marketing development. 

• Deep collaboration with thought leadership team, research, education affairs, and product marketing, brand and creative to develop and design positioning, targeting, messaging and gated content/assets. 

• Create brand marketing campaigns and plans (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences 

• Conceive and execute a wide range of content campaigns to drive awareness and engagement 

• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features) 

• Leverage analytic tools during market research to find ways to enhance the company’s marketing efforts  

• Compile performance reports to brief marketing and executive leadership on marketing initiatives and performance and provide recommendations on improvement strategies 

• Lead, manage, and develop world class marketing talent 

Qualifications

For this role, you must have: 

• Experience in K-12 education preferred 

• At least 4 years of experience in a marketing or related field 

• Proven track record of successful growth campaigns  

• Well-developed writing, research, and editing skills; familiarity with standard style guides 

• Expertise with analytical tools for marketers 

• Being comfortable with working in a dynamic and diverse remote environment 

• Effective communication and interpersonal skills  

• High level of attention to detail 

Bonus points for: 

• Bachelor’s degree in Marketing or a related field  

• Ability to work under pressure and balance multiple projects at one time 

• Ability to prioritize and complete tasks to meet assigned deadlines 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary Range: $99,500 - $125,000  This range is based on national market data and may vary by location.

Benefits:

• World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth

• Health Savings and Flexible Spending Accounts

• 401(k) and Roth 401(k) with company match

• Paid Vacation and Sick Time Off

• 12 Paid Holidays

• Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program

• Tuition Reimbursement

• Life & Disability Insurance

• Well-being and Employee Assistance Programs

Frequently cited statistics show that some women, underrepresented individuals, protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need for the future!

EQUAL OPPORTUNITY EMPLOYER

Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

REASONABLE ACCOMMODATIONS

Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition.

EMPLOYMENT AUTHORIZATION

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

For information about Renaissance, visit: https://www.renaissance.com/