Sr. Growth & Events Marketing Manager - Social Impact
See yourself at Twilio
Join the team as Twilio’s next Sr. Growth & Events Marketing Manager, Social Impact.
About the job
This position will play a key role in further growing Twilio’s social impact through events. As our new Sr. Field and Events Marketing Manager, you will be the central owner of the event-led demand generation motion for Twilio.org, collaborating with our .com events team while being responsible for planning, designing, operationalizing, executing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth across North America, EMEA, and APJ. This role serves as the central owner of the event-led demand generation motion for Twilio.org, responsible not only for execution but for designing, operationalizing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth.
The role requires strong ownership of event strategy, registration generation workflows, cross-functional alignment, and performance measurement, operating as the connective tissue between Sales, Marketing Operations, PMM, Demand Gen, and Field teams.
Responsibilities
Program Strategy & Revenue Architecture
Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages
Cross-Functional Governance & Enablement
Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes
Event Execution & Strategy
Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
Lead execution of hosted and sponsored events (both in-person and virtual) - managing logistics, budgets, vendors, and onsite operations. You will often partner with events teams across the company.
Lead annual and multi-quarter event and webinar planning, including the development of a forward-looking strategy and execution roadmap (e.g., 2026 planning)
Develop internal playbooks and best practices for all categories of events, both first party and third party.
Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
Partner with Sales to plan and deliver events that deep relationships and support revenue goals.
Support the .ORG large-brand initiatives for Twilio’s annual user conference “SIGNAL”
Own the measurement framework for event and webinar performance, including dashboards, reporting cadences, funnel metrics, and ROI analysis, in close partnership with Marketing Operations and Analytics teams
Oversee the full event strategy, from pre to post event lead nurtures.
25% Travel Required
Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
Work closely with operations for lead management.
Maintain, report and forecast budget spend and efficacy of the spend against event results.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
A minimum of 5+ years of experience in B2B software event & field marketing
Proven ability to work closely and successfully with a sales, product marketing, and cross-functional stakeholders to drive event impact and alignment
Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution
Highly organized with the ability to manage multiple concurrent programs and tactics at once
Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution (within Tableau and Salesforce)
Experience partnering closely with internal creative teams and/or agency partners
Strong project management skills and ability to use data to guide decision-making and resource allocation
Experience designing and scaling event-led demand generation programs, not just executing individual events
Experience working across Sales, SDR, Marketing Ops, and PMM to define revenue workflows and success metrics
Comfort operating in environments with ambiguous or evolving infrastructure, requiring program design and process creation
Experience owning forecasting, pipeline attribution, and performance measurement for marketing programs
Ability to think strategically while executing with precision and attention to detail
Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack
Desired:
Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred.
Global event coordination experience.
Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans.
Experience with Airtable Program Management software.
Location
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Compensation
*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.
The estimated pay ranges for this role are as follows:
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $116,960 - $146,200.
Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $123,760 - $154,700.
Based in the San Francisco Bay area, California: $137,520 - $171,900.
This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Application deadline information
Applications for this role are intended to be accepted until March 31, 2026, but may change based on business needs.
About the job
Apply for this position
Sr. Growth & Events Marketing Manager - Social Impact
See yourself at Twilio
Join the team as Twilio’s next Sr. Growth & Events Marketing Manager, Social Impact.
About the job
This position will play a key role in further growing Twilio’s social impact through events. As our new Sr. Field and Events Marketing Manager, you will be the central owner of the event-led demand generation motion for Twilio.org, collaborating with our .com events team while being responsible for planning, designing, operationalizing, executing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth across North America, EMEA, and APJ. This role serves as the central owner of the event-led demand generation motion for Twilio.org, responsible not only for execution but for designing, operationalizing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth.
The role requires strong ownership of event strategy, registration generation workflows, cross-functional alignment, and performance measurement, operating as the connective tissue between Sales, Marketing Operations, PMM, Demand Gen, and Field teams.
Responsibilities
Program Strategy & Revenue Architecture
Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages
Cross-Functional Governance & Enablement
Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes
Event Execution & Strategy
Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
Lead execution of hosted and sponsored events (both in-person and virtual) - managing logistics, budgets, vendors, and onsite operations. You will often partner with events teams across the company.
Lead annual and multi-quarter event and webinar planning, including the development of a forward-looking strategy and execution roadmap (e.g., 2026 planning)
Develop internal playbooks and best practices for all categories of events, both first party and third party.
Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
Partner with Sales to plan and deliver events that deep relationships and support revenue goals.
Support the .ORG large-brand initiatives for Twilio’s annual user conference “SIGNAL”
Own the measurement framework for event and webinar performance, including dashboards, reporting cadences, funnel metrics, and ROI analysis, in close partnership with Marketing Operations and Analytics teams
Oversee the full event strategy, from pre to post event lead nurtures.
25% Travel Required
Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
Work closely with operations for lead management.
Maintain, report and forecast budget spend and efficacy of the spend against event results.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
A minimum of 5+ years of experience in B2B software event & field marketing
Proven ability to work closely and successfully with a sales, product marketing, and cross-functional stakeholders to drive event impact and alignment
Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution
Highly organized with the ability to manage multiple concurrent programs and tactics at once
Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution (within Tableau and Salesforce)
Experience partnering closely with internal creative teams and/or agency partners
Strong project management skills and ability to use data to guide decision-making and resource allocation
Experience designing and scaling event-led demand generation programs, not just executing individual events
Experience working across Sales, SDR, Marketing Ops, and PMM to define revenue workflows and success metrics
Comfort operating in environments with ambiguous or evolving infrastructure, requiring program design and process creation
Experience owning forecasting, pipeline attribution, and performance measurement for marketing programs
Ability to think strategically while executing with precision and attention to detail
Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack
Desired:
Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred.
Global event coordination experience.
Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans.
Experience with Airtable Program Management software.
Location
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Compensation
*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.
The estimated pay ranges for this role are as follows:
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $116,960 - $146,200.
Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $123,760 - $154,700.
Based in the San Francisco Bay area, California: $137,520 - $171,900.
This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Application deadline information
Applications for this role are intended to be accepted until March 31, 2026, but may change based on business needs.