Social Media Manager

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by more than 30,000 barbers across 5,000+ shops in more than a thousand cities worldwide. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

ABOUT THE ROLE

SQUIRE is looking to bring on a Social Media Manager to own the company’s social presence end-to-end. This role will define the strategy, create and publish content, engage with the barber community, and serve as a frontline connection between SQUIRE and its customers. This role requires the individual to be both strategic and hands-on in order to develop content that educates, entertains, and builds meaningful relationships in order to establish SQUIRE as the most trusted brand in the barber industry.

Reports To: Director, Content Marketing

Location: US - Remote

Type: Full Time

YOUR CRAFT (Job Duties & Responsibilities)

• Own Social Strategy & Execution

• Define SQUIRE’s social media strategy across: Instagram, TikTok, Facebook, X / Twitter, and YouTube (short-form and long-form, as appropriate)

• Own content planning, calendars, posting cadence, and optimization

• Stay on top of platform trends, formats, and algorithms

• Create Engaging, High-Quality Content

• You will create and publish a wide range of content, including:

• Customer stories and spotlights

• Product announcements and feature launches

• Educational content and best practices

• Industry facts, stats, and insights

• Behind-the-scenes and culture content

• Short-form video optimized for TikTok and Reels

• This is a creator role — you will be expected to ideate, shoot, edit, write, and publish content regularly

• Engage With Customers & Community

• Actively monitor comments, DMs, and mentions

• Respond to customer questions in a timely, on-brand way

• Route inquiries to Sales, Support, or other internal teams as needed

• Surface trends, feedback, and insights from social back to the broader team

• Enable Employees & Customers to Participate

• Make it easy for SQUIRE employees, Barbers, and Show Owners to participate in social content and amplification

• Build simple systems and playbooks for:

•  Employee advocacy

•  Customer UGC and testimonials

•  Reposts, collabs, and creator partnerships

• Measure & Improve

• Track and report on performance across platforms

• Optimize based on engagement, reach, and growth

• Experiment with new formats, creators, and content types

The duties and responsibilities outlined above are not a comprehensive list, and additional tasks may be assigned from time to time based on business needs.

YOUR FOUNDATION (Experience & Skills)

• Experience

• 5+ years managing social media for a brand or company

• Proven experience creating content that drives real engagement

• Experience owning social strategy, not just posting execution

• Bonus: experience in SaaS, beauty, barbering, wellness, or similar industries

• Skills & Strengths

• You are:

• A social media native — you understand platforms intuitively

• Comfortable being hands-on with content creation

• Strong writer with a great sense of brand voice

• Creative, curious, and always experimenting

• Highly organized and consistent

• You have:

• Experience creating short-form video content

• Strong instincts for what will resonate with creators and SMB owners

• Experience handling customer conversations publicly and privately

• Ability to collaborate cross-functionally with Sales, Support, Marketing, and Product

WHAT WE OFFER

• Base Salary ($90,000 - $120,000)

• New hire stock grant

• 100% employer paid medical, dental, and vision insurance for you and your dependents

• 401K plan with company contribution

• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to recruiting@getsquire.com and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.