Social Media Manager

About Huckleberry

Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.

We combine Data, AI, and Behavioural Science to build products that are at the cutting edge of tech today.

The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.

We are rapidly growing and building new products to enable every family to thrive.

About the role

Huckleberry is searching for a Social Media Manager to help bring our social media strategy to life, increase brand awareness, help drive conversions, and build a community. We aim to deliver best-in-class social media marketing that brings value to our community while solidifying Huckleberry as a go-to resource for all things parenting.

Day-to-day responsibilities include ideating, creating, and publishing content across various social media channels as well as community management. This role is focused on creating social content that’s relatable, educational, and impactful in helping parents in their journey through parenthood for our Huckleberry and MagicSteps apps. The ideal candidate is passionate about helping families improve and navigate everyday life.

This is a 40-hour-per-week, 12-month, fully remote, 1099 contract position. The rate is between $35 and $45 per hour.

Areas of Responsibility

• Assist in implementing overall social media strategy for both Huckleberry and MagicSteps social accounts

• Ideate, curate, and create engaging content across social platforms with an emphasis on video content for Instagram and TikTok

• Programming and publishing across owned social channels (Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, etc)

• Development and management of social calendars

• Engagement and community management to connect with those talking about our brand

• Track, analyze, and report on KPIs, leveraging data insights to refine and optimize strategies

• Collaborate with cross-functional teams to integrate social media with other marketing and company initiatives

• Stay up to date with current social media trends and current events

Requirements

• 6+ years experience in social media marketing

• Experience in managing social media accounts

• Knowledge of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, LinkedIn, and other emerging social media platforms and best practices

• Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors

• Strong attention to detail and storytelling skills

• Collaborative and team-oriented approach resulting in shared success

• Ability to juggle multiple campaigns and projects simultaneously

• Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.

Nice to have

• Pulse on cultural trends and conversations in the intersection of lifestyle and parenthood

• Experience with social media management tools (e.g. Hootsuite)

• Working knowledge of Canva for templated asset creation

• Graphic design and video editing experience is a plus

$35 - $45 an hour

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.