Social Media Manager

About This Role

We're looking for a strategic Social Media Manager who can build DataHub's voice across social media platforms and connect with our global community of data and AI professionals, enterprise decision-makers, and open source contributors.

You'll develop comprehensive social media strategies that drive real business impact while managing everything from executive thought leadership to community engagement. This role combines strategic thinking with hands-on execution—perfect for someone who loves both big-picture planning and creative day-to-day work.

What We're Looking For

Strategic: You think big picture about how social media fits into our overall marketing and business strategy, understanding how to position DataHub differently for various audience segments.

Tactical: You're comfortable rolling up your sleeves to write copy, create graphics, manage publishing schedules, and handle the day-to-day execution that makes strategies successful.

Creative: You have a keen eye for engaging content and can translate complex technical concepts into compelling social media posts that resonate with diverse audiences.

Analytical: You make data-driven decisions, continuously optimize based on performance metrics, and can demonstrate ROI from social media initiatives.

Key Responsibilities

Strategic Planning & Positioning

• Develop and execute DataHub's comprehensive social media strategy across LinkedIn, Twitter, YouTube, Reddit, and emerging platforms

• Define tailored positioning strategies for key audiences: open source community, enterprise buyers, prospective talent, investors, and media

• Lead platform expansion and optimization, including launching DataHub on new channels

• Conduct competitive analysis and market research to inform strategic positioning

• Stay current with platform algorithm changes, new features, and best practices

Content Strategy & Creation

• Create high-quality, engaging social media content including copy, graphics, videos, and interactive posts tailored to our unique audience segments

• Build and maintain content calendars, templates, and creative asset libraries in coordination with the broader marketing team

• Actively engage with community members, respond to inquiries, participate in industry conversations, and monitor brand mentions

• Manage relationships with creative contractors and freelancers, including developing creative briefs

Analytics & Performance Optimization

• Establish KPIs and measurement frameworks to track social media ROI, engagement metrics, and business impact

• Analyze performance data to identify trends, optimize content, and inform strategic decisions

• Create comprehensive reports with actionable insights and recommendations

Program Development & Management

• Build comprehensive social media programs from concept to execution

• Build and manage employee advocacy program to amplify organic reach and establish executive social media presence

• Develop frameworks for leveraging employee influencers, investor networks, and open source community advocates

• Create systems for content approval, publishing workflows, and quality control

Executive Thought Leadership & Social Media Management

• Manage and optimize LinkedIn presence for DataHub's C-Suite executives

• Develop thought leadership content strategies for key executives

• Coach executives on social media best practices and personal branding

• Create systems for employee social media training and enablement

Community Engagement & Social Listening

• Conduct ongoing social listening to monitor brand mentions, industry conversations, and competitive intelligence

• Actively participate in relevant conversations from DataHub's brand accounts

• Engage with community members, respond to inquiries, and build relationships

• Identify opportunities for DataHub to contribute value to industry discussions

• Monitor and respond to customer feedback and community sentiment

Required Qualifications

• 4+ years of B2B social media marketing experience, preferably in technology, developer tools, or open source companies

• Proven track record managing social media for companies with demonstrable growth metrics

• Platform expertise with LinkedIn, Twitter, YouTube, and Reddit, including deep understanding of algorithm changes and best practices

• Strong copywriting skills with portfolio demonstrating ability to create engaging content for technical audiences

• Data-driven mindset with experience using analytics to optimize campaigns and demonstrate ROI

• Project management experience coordinating multiple campaigns, stakeholders, and external contractors

• Portfolio required: Please include 3-5 examples of successful social media campaigns you've led, including metrics and outcomes

Preferred Qualifications

• Experience in data technology, developer tools, or open source ecosystems

• Background in B2B marketing with multi-stakeholder audience management

• Experience managing executive social media presence and thought leadership programs

• Knowledge of employee advocacy platforms and influencer marketing

• Experience with video content creation and YouTube channel management

• Understanding of developer communities and technical social media landscapes

• Previous experience building social media programs from the ground up

• Familiarity with HubSpot, Asana, Canva, and Figma